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Gianfagna Strategic Marketing / Blog  / Creative
October 29, 2019
B2B Marketing Branding Strategy Creative Marketing Campaigns Marketing Strategy Uncategorized

How to Audit Your Marketing Strategy: Get Our New Guide

ne of the best ways to maximize the return on your marketing investment is to conduct a marketing audit. A marketing audit is a top-to-bottom assessment of your entire marketing program, from branding to channels to tactics. An audit offers powerful advantages to your business, especially if you’re in a competitive, fast-changing marketplace. Gianfagna Strategic Marketing, Inc. has just published a comprehensive new guide that details the steps of the audit process and tips for success. Visit our website to request your complimentary copy today....

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by jeangianfagna
September 16, 2019
B2B Marketing Content Marketing Creative Marketing Campaigns Marketing Strategy Sales Strategy Uncategorized Websites

New White Paper: Premium Content in a B2B Marketing Strategy

Content marketing is a powerful tactic for business-to-business (B2B) marketers. If you’re publishing content on your website to generate leads, especially in an inbound marketing program, you also need to publish premium content. The marketing strategy team at Gianfagna Strategic Marketing has developed an informative, new white paper about how to use premium content in a smart B2B marketing strategy. Get your FREE copy. ...

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by jeangianfagna
August 23, 2019
Branding Strategy Creative Marketing Campaigns Marketing Strategy Uncategorized

New Insights into College Students: The Annual Mindset List

If you sell products or services to college students and teens, head’s up: The new Marist College Mindset List is out, and it offers valuable insights for your smart marketing strategy. Previously associated with Beloit College, this is the 22nd edition of the Mindset List and the first year that it has been affiliated with Marist College. The Mindset List shares fascinating facts and findings about the incoming class of college freshman and how they see the world. This is the first college class born in the 21st century. Everyone who markets to...

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by jeangianfagna
August 7, 2019
Advertising B2B Marketing Content Marketing Creative Direct Mail Marketing Direct Marketing Marketing Campaigns Marketing Strategy

Do You Need AI to Develop Creative or Just a Good Copywriter?

Artificial intelligence, or AI, is the hottest technology in marketing. But do you need artificial intelligence to develop good creative for a smart marketing strategy? Or do you just need a talented, insightful creative team? Cleveland marketing consultant Jean Gianfagna shares some perspective....

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by jeangianfagna
July 9, 2019
Branding Strategy branding strategy Creative Marketing Strategy Uncategorized

How Your Company DNA Can Differentiate Your Brand & Business

DNA analysis is all the rage as people seek to learn more about who they are and where they came from. Businesses have a form of DNA, too: The passion that led the founders to create the business, the dream that became a reality, the seed that blossomed into a thriving enterprise. Understanding your company’s DNA and telling this story in marketing can be a powerful way to differentiate your business and brand. Here’s how and why to use your company’s DNA in a smart marketing strategy....

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by jeangianfagna
August 30, 2018
B2B Marketing branding strategy Content Marketing Creative CRM Marketing Campaigns Marketing Strategy Sales Strategy Uncategorized

7 Ways to Use Your Value Proposition in a Marketing Strategy

Understanding and articulating the unique value your organization delivers to your customers – your value proposition – is crucial for smart marketing. Here are seven ways to use the value proposition insights gleaned from customer interviews in a smart marketing strategy....

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by jeangianfagna
August 24, 2018
Advertising Creative Marketing Campaigns Marketing Strategy Uncategorized

Marketing Insights: How the Class of 2022 Sees the World

Do you market to college students and teens? There are valuable insights for your smart marketing strategy in the annual Beloit College Mindset list, just released this week. Here are just a few of the interesting observations from this year’s list for today’s 18-year-olds, who were born in 2000 and are the college class of 2022....

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by jeangianfagna
How to Market to Millennials | Gianfagna Strategic Marketing Cleveland
March 23, 2017
Advertising Creative Marketing Campaigns Marketing Strategy Sales Strategy Uncategorized

Marketing to Millennials: Why Core Values are Key to Success

If you sell products or services to millennials – the 70 million Americans born between 1982 and 1999 – understanding the core values and experiences they share as a generation is crucial to success. Chuck Underwood, who helped develop and popularize the field of generational study, recently offered fascinating insights on generational marketing in a presentation to the American Advertising Federation in Cleveland. Here’s why viewing your marketing and advertising through a generational values lens  -- especially if your target market is millennials – is so important to a smart marketing strategy. America’s...

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by jeangianfagna
March 6, 2017
B2B Marketing Creative Marketing Campaigns Marketing Strategy Uncategorized Websites

Why it’s Smart to Audit Your Marketing–Even If Sales are Up

Even if sales are up, critical marketing issues could be lurking behind the scenes that are limiting your company's success – or threatening your future. A marketing audit can help you find out. Here’s why auditing your marketing – when times are bad or good – can be so important to a smart marketing strategy....

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by jeangianfagna
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