Jean Gianfagna is a marketing consultant and marketing strategy expert. She has been providing marketing guidance to FORTUNE 500® companies and other leading marketers for more than 35 years.
An award-winning strategist and creative director, Jean leads the agency team in planning and creating successful marketing and communications plans and campaigns. She is a frequent speaker and presenter on marketing strategy and publisher of the firm’s Smart Marketing Strategy blog.
Our new white paper shares the steps of a marketing audit and 50 questions for a smarter marketing strategy.
“We feel extremely lucky to have chosen Gianfagna for our marketing partner."
“…by far the most responsive and effective strategic marketer we have ever worked with.”
"Of all the different agencies/companies I have worked with, the Gianfagna group is definitely one of the best."
"I would highly recommend Gianfagna to anyone looking to gain a competitive edge in their field.”
“... a very involved team, Gianfagna Strategic Marketing is the first and only call you should make.”
“The Gianfagna team has provided us with expert guidance, effective creative approaches, and superior service.”
"It’s great to have a marketing expert I can turn to, whose work product and judgment I unreservedly trust.”
"…one of the most creative and hard-working marketing services companies in the Midwest..."
We’ve developed hundreds of marketing plans and creative marketing campaigns.
If an event like the Covid-19 pandemic happens again – or another development upends your marketing plan with little notice – what should you do? Here’s how to quickly rethin...
The pandemic forced marketers everywhere to rethink their approaches. Some marketers stopped promoting entirely, while others adjusted and prevailed. Here’s what we can learn abo...
ne of the best ways to maximize the return on your marketing investment is to conduct a marketing audit. A marketing audit is a top-to-bottom assessment of your entire marketing p...
Content marketing is a powerful tactic for business-to-business (B2B) marketers. If you’re publishing content on your website to generate leads, especially in an inbound marketin...
If you sell products or services to college students and teens, head’s up: The new Marist College Mindset List is out, and it offers valuable insights for your smart marketing st...
Artificial intelligence, or AI, is the hottest technology in marketing. But do you need artificial intelligence to develop good creative for a smart marketing strategy? Or do you j...
