New White Paper: Premium Content in a B2B Marketing Strategy

New White Paper: Premium Content in a B2B Marketing Strategy

The marketing strategy team at Gianfagna Strategic Marketing has developed an informative new white paper about how to use premium content in a smart B2B marketing strategy. Click here for your FREE copy.

Content marketing is a powerful tactic for business-to-business (B2B) marketers. If you’re publishing content on your website to generate leads, especially in an inbound marketing program, you also need to publish premium content.

Our practical guide to premium content explains:

• What premium content is;
• Why premium content is so valuable for inbound marketing and lead generation;
• Common types of premium content;
• Guidelines for creating premium content;
• How to promote premium content;
• 10 tips for success.

Get your free guide here.

Gianfagna Strategic Marketing, Inc. is a marketing, branding, and creative agency in Cleveland, Ohio offering marketing consulting and creative services. If you’d like our help with marketing strategy, content and inbound marketing, or lead generation, contact us.