How to Audit Your Marketing Strategy: Get Our New Guide

How to Audit Your Marketing Strategy: Get Our New Guide

One of the best ways to maximize the return on your marketing investment is to conduct a marketing audit.

A marketing audit is a top-to-bottom assessment of your entire marketing program, from branding to channels to tactics. An audit offers powerful advantages to your business, especially if you’re in a competitive, fast-changing marketplace.

Gianfagna Strategic Marketing, Inc. has just published a comprehensive new guide that details the steps of the audit process and shares tips for success. Here’s why you should request your complimentary copy.

How a Marketing Audit Can Improve Your Marketing Strategy

A marketing audit enables your team to step away from their day-to-day marketing projects and take a thorough, objective look at your company’s entire approach to marketing. You can determine what’s working and what isn’t, identify opportunities for improvement, and explore new ideas that can significantly improve your results.

Our new white paper is an update and expansion of our popular marketing audit white paper first published in 2011. This comprehensive guide explains how to do a marketing audit and shares 50 crucial questions smart marketers should ask to gauge the effectiveness of their marketing program.

Our white paper can help you answer these important questions:

• Why should we audit our marketing strategy?
• When is the right time to conduct a marketing audit?
• What are the steps of an audit?
• How can we approach an audit objectively?
• What questions should we ask in a marketing audit?
• How do we apply our findings to our marketing plan going forward?

Our free guide is yours without obligation. Visit our website to get your copy today.