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Author: jeangianfagna

Gianfagna Strategic Marketing / Articles posted by jeangianfagna (Page 13)
July 26, 2012
B2B Marketing CRM Marketing Strategy Sales Strategy Uncategorized

How to Create a Great White Paper: 10 Tips for Success

White papers are one of the best ways to market a business or professional services company. But there's more to developing an effective white paper than just writing about what you know. To create a white paper that supports a smart marketing strategy by establishing your credibility as an expert in your marketplace and positioning your company as a preferred solution provider, you need to plan carefully and think strategically. In part two of a three-part blog post, here are 10 tips for creating a great white paper from my...

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by jeangianfagna
July 19, 2012
B2B Marketing Marketing Strategy Sales Strategy Uncategorized

How to Create a White Paper to Market Your Business, Part 1

If you market to business decision-makers, there’s a powerful marketing tool that can help you stand out from competitors and demonstrate your expertise: A white paper. Part 1 of a three-part blog post explains why white papers are so effective in business-to-business marketing and how to create a high-impact white paper for your smart marketing strategy....

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by jeangianfagna
July 5, 2012
CRM Marketing Strategy Social Media Uncategorized

How Breaking a Customer Promise Can Hurt Your Brand

our company’s brand represents the value customers receive when they interact with your business. It's a promise: When you choose to purchase from us, this is what we will deliver to you. When you break that promise – through defective products, shoddy workmanship, or poor service – you might lose the customer. But in this age of social media, you might also lose your reputation. Remember the musician who made a YouTube video about United Airlines breaking his guitar? It got more than 12 million views and spawned a whole culture of...

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by jeangianfagna
June 21, 2012
B2B Marketing CRM Marketing Campaigns Marketing Strategy Uncategorized

7 Misconceptions about Marketing that Can Hurt Your Business

A smart marketing strategy is critical to the success of your business. But many companies have misconceptions about marketing that can hamper their ability to successfully promote their products and services in a competitive marketplace. Here are seven marketing misconceptions I often see in my work as a marketing consultant that can limit the effectiveness of your marketing plan and cause you to miss sales opportunities....

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by jeangianfagna
June 7, 2012
B2B Marketing Marketing Strategy Social Media Uncategorized Websites

5 Reasons to Build Your Social Media Marketing Around a Blog

Should you be blogging? If you’re marketing via social media, the answer is yes. Almost every successful social media marketing strategy has a blog as a core element. Blogging offers marketers many powerful advantages. Here are five reasons blogging is crucial to a smart marketing strategy for every marketer using social media. 5 Ways Blogs Help Social Media Marketers Blogging creates natural opportunities for social media updates. Every blog post is something new and valuable to share with your followers on Facebook, LinkedIn, Twitter, and other social media. Blogging makes you more than a content...

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by jeangianfagna
May 30, 2012
Advertising Creative Direct Marketing Marketing Campaigns Marketing Strategy Uncategorized Websites

Why There’s a QR Code on Your Banana

QR codes – those funny-looking, square-shaped symbols with pixelated, black-and-white patterns – are showing up everywhere in advertising, signage, and product packaging. I even found a QR code on my Dole banana this morning, advertising the movie Madagascar 3. Our Cleveland, Ohio marketing agency is now using QR codes in nearly all marketing campaigns we create for our clients. Here’s why QR codes are becoming ubiquitous in marketing and 7 tips for using QR codes in your smart marketing strategy....

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by jeangianfagna
May 24, 2012
Direct Marketing Marketing Campaigns Marketing Strategy Sales Strategy Uncategorized

11 Days, 11 Emails: A Lesson in Marketing Overload from Loft

Retail marketers often use email to promote sales and events to customers and prospects that have opted in to receive email communication. It’s a smart marketing strategy when it’s done right. But when it’s done wrong – especially when it’s overdone – retail email marketing can annoy the customer and ruin the relationship, particularly when the customer is new. Case in point: Ann Taylor Loft. Here’s how this retailer bombarded a new customer with 11 emails in the first 11 days of the relationship and provided a powerful example of...

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by jeangianfagna
May 18, 2012
B2B Marketing Marketing Strategy Sales Strategy Uncategorized

Make ‘em Love You: 10 Ways to Be the Client’s Go-To Supplier

External suppliers are critical to the success of nearly every business. Some vendors become trusted partners. Others have good intentions but struggle to deliver. A few fail so miserably they’ll never get a second chance. What makes a great client-vendor relationship? Here are some insights and 10 tips for becoming your client’s favorite vendor....

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by jeangianfagna
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