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Author: jeangianfagna

Gianfagna Strategic Marketing / Articles posted by jeangianfagna (Page 3)
June 20, 2017
Blog Content Marketing Direct Marketing Marketing Strategy Social Media Uncategorized

Jantsch’s Consulting Spark Podcast Features Jean Gianfagna

Why is face-to-face contact so important when you’re trying to grow a business? And how does a background in copywriting and direct marketing give a marketing consultant a strategic advantage in content marketing and social media? These are just two of the topics agency president Jean Gianfagna recently discussed with well-known marketing consultant and author John Jantsch on the latest edition of his Consulting Spark podcast. Jantsch is a small business marketing expert. His firm, Duct Tape Marketing, partners with 125 marketing consulting firms and agencies in 14 countries to deliver marketing services...

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by jeangianfagna
May 31, 2017
News

Gianfagna Launches New Website

Break out the bubbly! After all those new websites we’ve completed for our clients, we finally got our own new site done. If you’re reading this post, you’ve found it – and we’d welcome your comments, especially your feedback on its usability. Send us a comment....

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by jeangianfagna
May 15, 2017
Blog Branding Strategy Marketing Campaigns Marketing Strategy Uncategorized

How to Create a New Brand Identity: 7 Steps to Success

Does your organization need a new brand identity? Branding is one of the most important strategic decisions you will make. Getting it right can help your business vault to the top of your industry. Getting it wrong can result in costly misconceptions about your business. Here are the seven major steps of creating a new brand identity from our experience developing branding strategies and brand identities for many organizations....

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by jeangianfagna
March 30, 2017
News

AAF D5 Debuts New Website

District 5 of the American Advertising Federation has a brand, spanking, new website to help connect AAF professional and student members in Ohio, Kentucky, and West Virginia. The new site, created in WordPress by Tim Klinger of Kleidon Marketing and Jean Gianfagna, who chairs the District’s communications as Secretary of the Executive Board, shares important information about District activities, the American Advertising Awards, and the National Student Advertising Competition to help AAF chapters serve the needs of AAF members. Check it out!...

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by jeangianfagna
How to Market to Millennials | Gianfagna Strategic Marketing Cleveland
March 23, 2017
Advertising Creative Marketing Campaigns Marketing Strategy Sales Strategy Uncategorized

Marketing to Millennials: Why Core Values are Key to Success

If you sell products or services to millennials – the 70 million Americans born between 1982 and 1999 – understanding the core values and experiences they share as a generation is crucial to success. Chuck Underwood, who helped develop and popularize the field of generational study, recently offered fascinating insights on generational marketing in a presentation to the American Advertising Federation in Cleveland. Here’s why viewing your marketing and advertising through a generational values lens  -- especially if your target market is millennials – is so important to a smart marketing strategy. America’s...

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by jeangianfagna
March 20, 2017
News

Brakey Energy Launches New Website

We’re pleased to share the new website we just completed for our long-time client Brakey Energy. Brakey is Ohio’s leading energy management consulting firm, serving prominent manufacturers and service providers across Ohio. The new mobile-responsive site, developed in WordPress with our partner emBold Creative, presents the company’s comprehensive capabilities as a vital management resource for energy-intensive Ohio businesses....

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by jeangianfagna
March 6, 2017
B2B Marketing Creative Marketing Campaigns Marketing Strategy Uncategorized Websites

Why it’s Smart to Audit Your Marketing–Even If Sales are Up

Even if sales are up, critical marketing issues could be lurking behind the scenes that are limiting your company's success – or threatening your future. A marketing audit can help you find out. Here’s why auditing your marketing – when times are bad or good – can be so important to a smart marketing strategy....

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by jeangianfagna
February 25, 2017
News

Rae-Ann Geneva Named to “Best Nursing Homes” List by U.S. News

Congratulations to our client Rae-Ann Skilled Nursing Facilities for receiving another prestigious award for quality of patient care. Rae-Ann Geneva, the company’s skilled nursing center in Geneva, Ohio, has been named to the 2017 list of “Best Nursing Homes” in the nation by U.S. News. This is the second year in a row that Rae-Ann Geneva has been honored by U.S. News....

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by jeangianfagna
February 20, 2017
News

Jean Gianfagna to Speak at NATLE Conference

Agency president and marketing consultant Jean Gianfagna will present the keynote address at the National Association of Trial Lawyers Executives annual conference in Boston in July. Jean’s topic will be “Strategic Marketing for Nonprofits.” She will share proven principles of effective strategic marketing and offer guidance for nonprofit marketing approaches in traditional, web, and social media....

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by jeangianfagna
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