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Author: jeangianfagna

Gianfagna Strategic Marketing / Articles posted by jeangianfagna (Page 5)
June 25, 2016
News

Jean Gianfagna Completes Two Terms on The Gathering Place Board

Agency president Jean Gianfagna has completed her service on the Board of Directors of The Gathering Place after serving two consecutive three-year terms, a board membership limitation spelled out in the organization’s bylaws. The Gathering Place is nonprofit organization in greater Cleveland that provides an array of free services and support to individuals diagnosed with cancer and their families. Jean’s role on the board included helping TGP create a compelling video presentation of its services and develop a dynamic new website. Jean will continue to work with TGP as a...

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by jeangianfagna
June 24, 2016
Advertising Creative Marketing Campaigns Marketing Strategy Uncategorized

Why the Verizon Rep’s Sprint Defection is Smart Marketing

“Can you hear me now?” Without thinking, you can probably picture the person speaking and know the reason why. It’s the spokesman from Verizon’s old advertising campaign demonstrating via countless ads in many different locations the power of Verizon’s vast nationwide network. It’s a tribute to Verizon’s marketing team and agency that this phrase became iconic for Verizon’s network reliability. Which makes it even more impactful from a marketing standpoint that Mr. Can-You-Hear Me-Now himself, Paul Marcarelli, has switched to Verizon competitor Sprint. In the new Sprint campaign, Marcarelli quickly dismisses Verizon’s position as...

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by jeangianfagna
Referrals Not Turning to Sales | Smart Marketing Cleveland
June 16, 2016
B2B Marketing Marketing Campaigns Marketing Strategy Sales Strategy Uncategorized Websites

7 Reasons Why Referrals Don’t Turn into Sales

Referrals are like gold in marketing and sales. Someone who knows you endorses your capabilities to someone who trusts them AND needs what you provide. It’s an ideal setup for new business, especially if you’re a B2B marketer selling professional services. But many referrals don’t turn into sales. Marketers make costly mistakes that derail the sales process before, during, and after a referral takes place. Here are seven reasons why a referral may not result in a new customer and tips to avoid these mistakes in your sales and marketing strategy....

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by jeangianfagna
May 20, 2016
News

Gianfagna Marketing Completes Pro Bono Project for Cleveland Free Clinic

For the past year, we have been proud to provide pro bono counsel on a new branding strategy to the Free Clinic of Greater Cleveland, a pillar of the region’s health care community with a long heritage of providing care to the least privileged residents in the Cleveland area. Agency president Jean Gianfagna presented the branding plan to the Free Clinic’s Board of Directors in May and the organization plans a launch and roll-out of the new brand in the coming months....

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by jeangianfagna
April 30, 2016
News

Jean Gianfagna Elected to AAF District 5 Leadership

Agency president Jean Gianfagna has been elected to the executive leadership of District 5 of the American Advertising Federation. Jean will serve in various executive positions over a six-year term, including representing District 5 on the AAF’s national Board of Governors. District 5 includes all professional AAF chapters and student chapters in Ohio, Kentucky, and West Virginia. Jean is past president of AAF-Cleveland, one of the largest D5 chapters with over 400 members....

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by jeangianfagna
April 25, 2016
News

Matrix Technologies, Inc. Launches New Website

The new website we developed for our client Matrix Technologies, Inc. has launched, giving Matrix a powerful new presence on the web. The site was many months in development and includes over 100 pages of content about the company’s impressive engineering and system integration capabilities and experience....

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by jeangianfagna
March 21, 2016
News

Rae-Ann Skilled Nursing Facilities Earn 5-Star Medicare Rating

Congratulations to our client Rae-Ann Skilled Nursing Facilities, Inc. for achieving a 5-star rating from the U.S. Centers for Medicare & Medicaid Services for two of their facilities, Rae-Ann Suburban and Rae-Ann Westlake. Rae-Ann’s facilities have consistently earned top ratings for quality care and have repeatedly been named among the best nursing homes in the nation....

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by jeangianfagna
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