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B2B Marketing

Gianfagna Strategic Marketing / Blog  / B2B Marketing (Page 8)
January 23, 2012
Advertising B2B Marketing Marketing Campaigns Marketing Strategy Social Media Uncategorized Websites

What’s Next in Digital Media? Answers from the Experts

Digital media is transforming how marketers engage with customers and prospects. Whether you’re marketing to business executives or consumers, it’s critical to monitor the fast-changing digital media space. So what’s on the horizon for digital media in 2012 and what does it mean to marketers? Three marketing experts shared their forecasts last week at a program sponsored by the American Advertising Federation-Cleveland. Here’s what these digital media pros see in their crystal balls and some insights for using digital media in your smart marketing strategy. ...

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by jeangianfagna
Direct Marketing Mail | Smart Marketing Gianfagna
December 14, 2011
B2B Marketing Direct Mail Marketing Direct Marketing Marketing Campaigns Marketing Strategy Uncategorized

USPS Service Cuts: Why Direct Marketers Should Be Worried

The announcement last week that the U.S. Postal Service plans to eliminate next-day delivery of first-class mail was hard news for direct marketers like me to hear. Not because the direct mail campaigns our marketing agency creates require next day delivery. In most cases, we mail standard class to get lower rates and we factor in the necessary delivery time when crafting a marketing plan. But I got a sinking feeling when I heard this latest news. I fear that as service delivery levels continue to fall and the cost of using...

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by jeangianfagna
Customer Testimonials in Marketing | Gianfagna Strategic Marketing Ohio
December 5, 2011
Advertising B2B Marketing Creative Marketing Campaigns Marketing Strategy Uncategorized Websites

10 Ways to Get Great Client Testimonials for B2B Marketing

There’s nothing more powerful in marketing than a testimonial from your customers about the value of your products or services. That’s why so many smart marketers, especially companies that sell business-to-business (B2B) professional services, use client testimonials in their advertising, sales presentations, brochures, and websites. So how do you get a client to give you a great testimonial for your marketing campaigns? Follow these 10 tips....

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by jeangianfagna
Unique Business Branding | Gianfagna Marketing Cleveland Ohio
November 17, 2011
B2B Marketing Marketing Strategy Uncategorized

Marketing Professional Services: Sell Smarts, Not Service

Promoting a professional services firm is one of the most difficult challenges in marketing. Whether you’re selling legal services, marketing services, accounting, IT, insurance, benefits, payroll, or consulting, it can be tough to create a marketing strategy that differentiates your company from everyone else who does what you do. Here's the usual approach: “We have great capabilities and we deliver great service.” No offense, but you must, or you wouldn’t still be in business. Plus, all your competitors say the same thing. Is that really what makes you stand out? Is that...

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by jeangianfagna
Social Media Marketing Management | Gianfagna Strategic Marketing
November 9, 2011
B2B Marketing Marketing Strategy Social Media Uncategorized Websites

How to be a Great Content Curator on Social Media

The most successful social media marketers create and publish a high volume of original content through blogs, videos, white papers, and other vehicles. But they also share quality content produced by others. Gathering, sorting, and republishing content from other authors that you believe your followers will value is called curation. By being a great content curator, you help customers, prospects, and colleagues find the “good stuff” online and know what to read. This not only makes you an informative and influential social media contributor, but it also helps attract new followers....

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by jeangianfagna
October 6, 2011
B2B Marketing Direct Mail Marketing Direct Marketing Marketing Campaigns Marketing Strategy Uncategorized

A Lesson in Bad Direct Mail List Preparation–from the USPS

I am a born and bred direct marketer. I learned about direct mail from the legends of the industry – Ed Mayer, John Yeck, Paul Sampson, and Rose Harper – at a seminar for college marketing students sponsored by the Direct Marketing Association in the 1970s. And though I often recommend social media and other marketing strategies to clients of my marketing agency, direct mail is still my first love. Like all direct marketing practitioners, I’ve been dismayed to watch the U.S. Postal Service struggle for survival. As the organization...

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by jeangianfagna
Trade Show Marketing | Smart Marketing Strategies
September 23, 2011
B2B Marketing Marketing Campaigns Marketing Strategy Uncategorized

10 Tips for Choosing a B2B Trade Show Sponsorship

If you’re a business-to-business (B2B) marketer, sponsoring your industry's trade show can deliver high visibility for your brand. But trade show sponsorship can be a big investment. Sponsorship packages for some national shows are topping six figures and even smaller sponsorship options can be costly. Before you spend valuable marketing dollars on a trade show sponsorship, here are 10 guidelines for choosing sponsorships that are worth the marketing investment....

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by jeangianfagna
September 13, 2011
B2B Marketing Marketing Strategy Social Media Uncategorized

Social Media Marketing: 21 Tips for Smarter Tweeting

Marketers everywhere are discovering the value of Twitter for sharing content and insights with customers and prospects and creating top-of-mind awareness. I used to be skeptical of Twitter but I've become convinced of its marketing power. As I approach my 1,000th tweet on Twitter as @jeangianfagna, here are 21 tips I’ve learned for using Twitter in a smart marketing strategy. ...

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by jeangianfagna
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