Loyal customers are essential to a successful business. But in addition to helping you reach your sales goals, your best customers can also play a powerful role in a smart marketing strategy. Here are seven ways to capitalize on the value of your best customers in marketing....
View MoreEven if you have the budget to execute marketing projects and a marketing agency standing by to help, there’s another factor that can impact your success: Your internal marketing bandwidth. Someone on your team has to make all that marketing happen -- and it's easy to get in over your head. Here’s how to prevent this problem in your smart marketing strategy....
View MoreCustomer and prospect data drives direct mail marketing. Data that’s outdated, inaccurate, or poorly processed can turn a good direct mail campaign into a wasted opportunity. Here are two examples of excellent mailings that failed because smart marketers that are usually highly skilled users of the channel relied on the wrong data....
View More“Can you hear me now?” Without thinking, you can probably picture the person speaking and know the reason why. It’s the spokesman from Verizon’s old advertising campaign demonstrating via countless ads in many different locations the power of Verizon’s vast nationwide network. It’s a tribute to Verizon’s marketing team and agency that this phrase became iconic for Verizon’s network reliability. Which makes it even more impactful from a marketing standpoint that Mr. Can-You-Hear Me-Now himself, Paul Marcarelli, has switched to Verizon competitor Sprint. In the new Sprint campaign, Marcarelli quickly dismisses Verizon’s position as...
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"Drip" direct marketing can be a smart marketing strategy for business-to-business (B2B) marketers. Here’s why drip marketing works and how to create a drip direct marketing campaign, from Cleveland, Ohio marketing consultant and strategist Jean Gianfagna....
View MoreA product shipment is a golden opportunity for branding. Here are two examples of very different marketers – Nuts.com and Chanel -- who are transforming product shipments from routine transactions into branding and marketing magic in a smart marketing strategy....
View MoreThe marketing consultants of Gianfagna Strategic Marketing in Cleveland have developed a free, how-to guide for changing your organization’s name. Visit our website to get your free copy: https://www.gianfagnamarketing.com/freeguides...
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The beginning of a new year is also an ideal time to make some resolutions to improve your marketing. Here are 9 resolutions that can help you produce better results from your marketing investment and develop a smarter marketing strategy in the coming year....
View MoreIs the Walgreens nude beach ad the worst ad on TV? Here's why this cringe-worthy campaign is a creative failure and how to avoid similar mistakes in your smart marketing strategy....
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Do marketers still need printed promotional materials in a tech-driven world? The answer is yes. Here are six reasons why print still packs a punch in a smart marketing strategy....
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