Here are seven reasons why you still need a blog in a smart B2B marketing strategy, plus a compelling B2B blogging success story shared by Rick Short of Indium Corporation at Content Marketing World 2015 in Cleveland, Ohio. #CMWorld...
View More
The annual Beloit College Mindset List profiles how incoming college freshmen view the world, offering fascinating insights for marketers into the next generation of consumers. Here are 10 key takeaways for marketers from this year’s list for the Class of 2019....
View More
In this new, technology-driven world of marketing, do the proven principles of marketing strategy still apply? Or are there new rules for marketing success? Here are five new marketing rules created by the enormous impact of technology plus five time-tested marketing principles -- and the reasons to consider both in a smart marketing strategy....
View MoreWhat’s new and what’s working in direct mail these days? Here are seven interesting direct marketing trends I’m seeing as a marketing consultant who often recommends direct mail in a smart marketing strategy for my clients....
View MoreIf content marketing is part of your smart marketing strategy, consistent blogging is essential. In fact, letting your blog lapse can be a big marketing mistake. How do I know? I just did it. Here’s why a break in blogging can be bad for your business – and five ways to get your blog back on track....
View MoreAre you looking to create a great advertising campaign for your organization? Come to Cleveland. While we’re not Madison Avenue or even Michigan Avenue, some of the best advertising and marketing campaigns in America are being produced in Northeast Ohio. Here are 10 reasons why Cleveland, Ohio is a terrific advertising town and a great place to create and execute a smart marketing strategy....
View MoreThe Super Bowl is marketing nirvana for advertisers. Not only is it the most-viewed TV program of the year, but viewers are almost as interested in the ads as the game. But how do you know if a Super Bowl ad will be a winner -- and a smart marketing strategy? Here's my annual guide for how to evaluate the marketing effectiveness of Super Bowl advertising....
View MoreDirect mail is a common marketing tactic for supporting dealers and agents who sell consumer products and services. Using geographically targeted data, the home office or corporate headquarters sends direct mail to prospects with content personalized to the local dealer or agent. When it works, it can be marketing dynamite. Effective agent/dealer campaigns generate leads from qualified buyers, drive retail traffic, and make the phones ring. When it fails, it can be a disaster. Campaigns that miss the mark irritate prospects, waste the marketer’s money, and wind up in the trash. Here are...
View MoreBanks are spending big money marketing products and services to small businesses via direct mail. Most of these direct marketing campaigns are terrible. Here are seven reasons why so many banks fail at B2B direct marketing and some lessons for your smart marketing strategy....
View MoreMore than 6,500 people have read my blog post about Time Warner Cable's ad campaign with former NFL Coach Bill Cowher and dozens have commented. Here's what people saying about what may be the worst ad campaign on television -- and three lessons for your smart marketing strategy....
View More
