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Creative

Gianfagna Strategic Marketing / Blog  / Creative (Page 5)
January 20, 2014
B2B Marketing Creative Direct Marketing Marketing Campaigns Marketing Strategy Public Relations Social Media Uncategorized Websites

New Report: How to Use White Papers to Market Your Business

White papers can be a powerful tool in a smart business-to-business marketing strategy, especially for marketers of professional business services. But how do you develop a great white paper? And how should you use white papers in a marketing plan? Gianfagna Strategic Marketing has just published a comprehensive, free guide to using white papers in B2B marketing. Our report explains why white papers are so effective in establishing credibility, the steps of creating a high-impact white paper, and how to maximize the value of white papers in your B2B marketing...

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by jeangianfagna
December 19, 2013
Advertising B2B Marketing Creative Direct Marketing Marketing Campaigns Marketing Strategy Public Relations Sales Strategy Social Media Uncategorized Websites

“Be Different!” How a Cleveland Marketer Keeps It Creative

Dan Malley is a third-generation chocolatier in Cleveland, Ohio with 21 bright pink and green retail candy stores across the region. He’s also one of the area’s most creative marketers. Here’s how a savvy retailer in Cleveland consistently comes up with fresh ideas for a smart marketing strategy....

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by jeangianfagna
October 25, 2013
Advertising B2B Marketing Creative Direct Mail Marketing Direct Marketing Marketing Campaigns Marketing Strategy Social Media Uncategorized Websites

Association Membership Marketing: 12 Steps for Success

Member acquisition is a constant challenge and a top priority for most trade associations. Who do you target? How do you reach prospective members? And how do you convince them to join your organization? Here’s how the American Advertising Federation-Cleveland (AAF-CLE) developed a successful membership marketing strategy and campaign that exceeded its goals and laid the foundation for future member acquisition....

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by jeangianfagna
August 19, 2013
Advertising Creative Marketing Campaigns Marketing Strategy Public Relations Social Media Uncategorized

Why “Football on Your Phone” is Funny – and Smart Marketing

"Football on Your Phone," the hilarious hip-hop spoof featuring the Manning brothers rapping for DirecTV, is a viral sensation. It’s also very smart marketing. Here’s why “Football on Your Phone” broke through in a crowded media marketplace and what makes this ad a smart marketing strategy....

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by jeangianfagna
Web Tracking | Gianfagna Marketing Cleveland
July 25, 2013
Advertising Creative CRM Direct Marketing Marketing Campaigns Marketing Strategy Social Media Uncategorized Websites

From Cookies to Creepy: Is Marketing Tracking Going Too Far?

Remember when “cookies” on websites were controversial? People used to be uncomfortable having cookies track their activities on the web. But cookies are nothing compared to the tracking technology available to marketers today. Sophisticated tools enable marketers to follow your every move online and even in real life in a retail store. Having such in-depth customer knowledge and the ability to pinpoint prospects so precisely is a marketer’s dream – but some of the latest technology makes me wonder if we’re on the verge of going too far. Here are some thoughts on the...

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by jeangianfagna
June 12, 2013
Advertising B2B Marketing Creative Marketing Campaigns Marketing Strategy Social Media Uncategorized Websites

Creating a WordPress Website: 10 Tips & Tricks

re you creating a new website for your business? You may want to build it on WordPress. WordPress is a free blogging and content management system and a hugely popular website platform. More than 60 million sites are on WordPress, with 330 million visitors viewing 3.4 billion pages each month. We recently created WordPress sites for one of our clients and for our strategic marketing consulting firm in Cleveland. Here are some tips and tricks we learned about WordPress that could be helpful to your smart marketing strategy....

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by jeangianfagna
May 23, 2013
Advertising Creative Marketing Strategy Sales Strategy Uncategorized

How Trader Joe’s Creates Branding Magic with Facial Tissues

Trader Joe’s, the quirky grocer and wine merchant, is destination shopping for many consumers. There’s a Trader Joe’s near my home in Cleveland, Ohio and my friends often find a way to squeeze in a trip to Trader Joe’s when they visit. Why is Trader Joe’s so popular? Because it does two things exceptionally well: It sells high-quality food and wine at value prices and masterfully brands itself and its private label products. Here’s how Trader Joe’s turns an ordinary private label product – a box of facial tissues – into a...

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by jeangianfagna
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