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Gianfagna Strategic Marketing / Blog  / Creative (Page 8)
Customer Testimonials in Marketing | Gianfagna Strategic Marketing Ohio
December 5, 2011
Advertising B2B Marketing Creative Marketing Campaigns Marketing Strategy Uncategorized Websites

10 Ways to Get Great Client Testimonials for B2B Marketing

There’s nothing more powerful in marketing than a testimonial from your customers about the value of your products or services. That’s why so many smart marketers, especially companies that sell business-to-business (B2B) professional services, use client testimonials in their advertising, sales presentations, brochures, and websites. So how do you get a client to give you a great testimonial for your marketing campaigns? Follow these 10 tips....

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by jeangianfagna
November 28, 2011
Creative Direct Mail Marketing Direct Marketing Marketing Campaigns Marketing Strategy Uncategorized

4 Things My Idea File Taught Me about Great Direct Mail

Most marketing agencies keep an idea file of creative, interesting promotions by other marketers that serve as inspiration for new marketing campaigns. Since we’re moving soon to new offices (a new suite in the same building in Cleveland, Ohio), I decided to take the opportunity to weed out our idea file, especially our massive collection of direct mail. I tossed a lot of old stuff, but I was surprised at how many direct marketing campaigns created five, ten, or even 20 years ago still pack a powerful marketing punch. I wondered: Why do...

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by jeangianfagna
July 29, 2011
Creative Marketing Campaigns Marketing Strategy Uncategorized

How to Tell Your Branding Story in Your Product

There’s more to effective product branding and marketing than putting a logo on a label or box. Telling a brand story through well-crafted marketing copy can capture the essence of a brand. And building those brand messages into the physical product itself can reinforce the brand’s value proposition every time the product is used. Here are three consumer product marketers who are doing this brilliantly, and some branding advice for your smart marketing strategy. ...

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by jeangianfagna
Blogger Outreach | Gianfagna Strategic Marketing
July 7, 2011
Creative Marketing Campaigns Marketing Strategy Social Media Uncategorized

5 Right Ways – and 4 Wrong Ways – to Reach Out to Bloggers

Bloggers wield enormous influence in many markets and smart marketers strive to get bloggers to write nice things about them. But outreach to bloggers can be tricky. Many bloggers resist overtures from marketers and other outsiders. Here are five do’s and four don’ts when approaching bloggers to write about your company, product, or service, from my perspective as a blogger and a marketing consultant who advises clients on social media. ...

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by jeangianfagna
June 21, 2011
B2B Marketing Creative Direct Mail Marketing Direct Marketing Marketing Campaigns Marketing Strategy Uncategorized

13 Creative Ideas for Your Next B2B Direct Mail Campaign

Smart marketers know that direct marketing can play a crucial role in a business-to-business lead generation marketing strategy. But creating a direct mail campaign that makes it past the mailroom and the administrative assistant to the desk of a business decision-maker – and captures the executive’s attention – can be a real marketing challenge. Here are 13 ideas for creative direct mail formats – some familiar and some you may not have thought of – that can help get your next B2B mailing past the gatekeepers and entice business executives to open...

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by jeangianfagna
May 24, 2011
B2B Marketing Creative Direct Mail Marketing Direct Marketing Marketing Campaigns Marketing Strategy Uncategorized

4 Lessons Big Direct Marketers Can Learn from Small Mailers

The marketing budget for a local, service-based business is a tiny fraction of what a global company spends on marketing. Yet small marketers with limited resources sometimes outshine the big guys when it comes to marketing effectiveness, especially in direct mail. Here’s how a regional painting business in Cleveland, Ohio nailed a prospect direct mail campaign with a simple postcard, while Dell, a huge business-to-business marketer, committed several cardinal sins of direct marketing in a B2B direct mail promotion -- plus four lessons for your smart marketing strategy....

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by jeangianfagna
May 11, 2011
Advertising Creative Marketing Campaigns Marketing Strategy Uncategorized

Can Your Marketing Campaign Pass the “Huh?” Test?

A marketer has a few seconds at best to engage the audience in an ad or marketing message. But many marketers forget this simple fact when they develop marketing campaigns using elaborate or confusing creative concepts. When the audience’s reaction to an ad is “Huh?” instead of “Wow!,” it’s a painful waste of marketing resources. Here are three examples of advertising and marketing campaigns that fail the “Huh?” test – and three tips to avoid making mistakes like this in your smart marketing strategy. ...

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by jeangianfagna
May 4, 2011
B2B Marketing Creative Marketing Campaigns Marketing Strategy Social Media Uncategorized Websites

10 Ways to Boost the Marketing Value of Your Website

Are you getting the results you want from your website? Whether you’re a business-to-business (B2B) or business-to-consumer (B2C) marketer, a great website is essential for a smart marketing strategy. Here are 10 ideas to boost the marketing value of your website through higher traffic, better search engine rankings, and more effective engagement with your customers and prospects. ...

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by jeangianfagna
April 29, 2011
Advertising Creative Marketing Campaigns Marketing Strategy Uncategorized

How Cleveland Marketing Agencies are Winning Big Accounts

You’d expect marketing agencies on Madison Avenue and Michigan Avenue to be producing world-class work for big companies. But how about marketing agencies in Cleveland, Ohio? Major marketers can choose agencies anywhere in the world, yet more and more are selecting marketing teams in Northeast Ohio. Top executives from three regional agencies and a large Midwestern bank explained why global brands and other market leaders are “Choosing Cleveland” at a NOCA (Northeast Ohio Communications Advocates) Forum at the Cleveland Plain Dealer on April 27. Here’s how these local firms are landing prestigious accounts...

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by jeangianfagna
April 21, 2011
Creative Direct Mail Marketing Direct Marketing Marketing Strategy Uncategorized

To BRC or Not to BRC? The New Direct Mail Strategy Question

Take a look inside the next direct mail package you receive and you might discover something’s missing: The reply card. Business reply cards (BRCs) and reply forms with postpaid envelopes (BREs) have been core elements of direct mail since the medium began. But they’ve been notably absent from some recent direct marketing campaigns I’ve received. Is this a new trend? A test? A fundamental shift? Here are some insights for your smart marketing strategy....

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by jeangianfagna
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