Search
info@gianfagnamarketing.com
(440) 808-4700
Mobile Logo
 

Marketing Campaigns

Gianfagna Strategic Marketing / Blog  / Marketing Campaigns (Page 10)
October 6, 2011
B2B Marketing Direct Mail Marketing Direct Marketing Marketing Campaigns Marketing Strategy Uncategorized

A Lesson in Bad Direct Mail List Preparation–from the USPS

I am a born and bred direct marketer. I learned about direct mail from the legends of the industry – Ed Mayer, John Yeck, Paul Sampson, and Rose Harper – at a seminar for college marketing students sponsored by the Direct Marketing Association in the 1970s. And though I often recommend social media and other marketing strategies to clients of my marketing agency, direct mail is still my first love. Like all direct marketing practitioners, I’ve been dismayed to watch the U.S. Postal Service struggle for survival. As the organization...

View More
by jeangianfagna
Importance of Marketing with Social Media | Smart Marketing Ohio
September 30, 2011
Marketing Campaigns Marketing Strategy Social Media Uncategorized

How to Get Your Company Excited about Social Media Marketing

How many times have people at your company told you that they just don’t “get” social media – or understand why your company needs to join Justin Beiber and Lady Gaga on Facebook, YouTube, and Twitter? These aren’t just idle comments. Misconceptions about social media can hurt your brand and hamper your ability to compete in your marketplace by limiting your company’s participation in the social media dialogue. And if the people who hold those misconceptions also control the marketing budget, alarm bells should be ringing in the marketing...

View More
by jeangianfagna
Trade Show Marketing | Smart Marketing Strategies
September 23, 2011
B2B Marketing Marketing Campaigns Marketing Strategy Uncategorized

10 Tips for Choosing a B2B Trade Show Sponsorship

If you’re a business-to-business (B2B) marketer, sponsoring your industry's trade show can deliver high visibility for your brand. But trade show sponsorship can be a big investment. Sponsorship packages for some national shows are topping six figures and even smaller sponsorship options can be costly. Before you spend valuable marketing dollars on a trade show sponsorship, here are 10 guidelines for choosing sponsorships that are worth the marketing investment....

View More
by jeangianfagna
July 29, 2011
Creative Marketing Campaigns Marketing Strategy Uncategorized

How to Tell Your Branding Story in Your Product

There’s more to effective product branding and marketing than putting a logo on a label or box. Telling a brand story through well-crafted marketing copy can capture the essence of a brand. And building those brand messages into the physical product itself can reinforce the brand’s value proposition every time the product is used. Here are three consumer product marketers who are doing this brilliantly, and some branding advice for your smart marketing strategy. ...

View More
by jeangianfagna
Blogger Outreach | Gianfagna Strategic Marketing
July 7, 2011
Creative Marketing Campaigns Marketing Strategy Social Media Uncategorized

5 Right Ways – and 4 Wrong Ways – to Reach Out to Bloggers

Bloggers wield enormous influence in many markets and smart marketers strive to get bloggers to write nice things about them. But outreach to bloggers can be tricky. Many bloggers resist overtures from marketers and other outsiders. Here are five do’s and four don’ts when approaching bloggers to write about your company, product, or service, from my perspective as a blogger and a marketing consultant who advises clients on social media. ...

View More
by jeangianfagna
June 27, 2011
CRM Marketing Campaigns Marketing Strategy Social Media Uncategorized

Shut Up, Already: How Over-Marketing Kills Relationships

Permission-based marketing is now at the heart of relationships between companies and their customers and prospects. People opt-in to receive your emails, like your company on Facebook, subscribe to an RSS feed from your website or your channel on YouTube, or follow you on Twitter or LinkedIn. But having permission to market to someone isn’t a license to bombard them with marketing messages. In fact, not knowing when to shut up is a classic marketing mistake. Here’s how over-marketing can kill a customer or prospect relationship and 7 ways to avoid this...

View More
by jeangianfagna
June 21, 2011
B2B Marketing Creative Direct Mail Marketing Direct Marketing Marketing Campaigns Marketing Strategy Uncategorized

13 Creative Ideas for Your Next B2B Direct Mail Campaign

Smart marketers know that direct marketing can play a crucial role in a business-to-business lead generation marketing strategy. But creating a direct mail campaign that makes it past the mailroom and the administrative assistant to the desk of a business decision-maker – and captures the executive’s attention – can be a real marketing challenge. Here are 13 ideas for creative direct mail formats – some familiar and some you may not have thought of – that can help get your next B2B mailing past the gatekeepers and entice business executives to open...

View More
by jeangianfagna
June 9, 2011
CRM Marketing Campaigns Marketing Strategy Social Media Uncategorized Websites

Marketing Insights: New Stats Profile Top Social Media Users

The 2011 Social Media Habit Report by Edison Research and Arbitron, reported on Hubspot last week, provides a wealth of statistics that prove the ubiquity and influence of social media. But what’s most fascinating about this new research is the window it opens on the habits of the 46 million Americans who check social sites several times a day. Who are these habitual social media users? And what can marketers learn from their extraordinary level of engagement with social networks? Here’s what this important study shows and three takeaways about social media for...

View More
by jeangianfagna
May 24, 2011
B2B Marketing Creative Direct Mail Marketing Direct Marketing Marketing Campaigns Marketing Strategy Uncategorized

4 Lessons Big Direct Marketers Can Learn from Small Mailers

The marketing budget for a local, service-based business is a tiny fraction of what a global company spends on marketing. Yet small marketers with limited resources sometimes outshine the big guys when it comes to marketing effectiveness, especially in direct mail. Here’s how a regional painting business in Cleveland, Ohio nailed a prospect direct mail campaign with a simple postcard, while Dell, a huge business-to-business marketer, committed several cardinal sins of direct marketing in a B2B direct mail promotion -- plus four lessons for your smart marketing strategy....

View More
by jeangianfagna
May 11, 2011
Advertising Creative Marketing Campaigns Marketing Strategy Uncategorized

Can Your Marketing Campaign Pass the “Huh?” Test?

A marketer has a few seconds at best to engage the audience in an ad or marketing message. But many marketers forget this simple fact when they develop marketing campaigns using elaborate or confusing creative concepts. When the audience’s reaction to an ad is “Huh?” instead of “Wow!,” it’s a painful waste of marketing resources. Here are three examples of advertising and marketing campaigns that fail the “Huh?” test – and three tips to avoid making mistakes like this in your smart marketing strategy. ...

View More
by jeangianfagna
Show Buttons
Hide Buttons