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Marketing Campaigns

Gianfagna Strategic Marketing / Blog  / Marketing Campaigns (Page 13)
July 8, 2010
CRM Direct Mail Marketing Direct Marketing Marketing Campaigns Marketing Strategy Uncategorized

Turn Leads into Sales with a Smart Marketing Strategy

The phones are ringing, web traffic is up, and the sales manager is telling everyone you’re a marketing genius. Your business-to-business lead generation campaign is a success! But before you break out the bubbly, remember that getting prospects to express interest in a product or service can be the easy part of business-to-business marketing. Converting those leads to sales is often a lengthy and complex process. Here's how to build a smart marketing strategy that engages B-to-B prospects and gets them to say "yes." ...

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by jeangianfagna
May 4, 2010
Creative Marketing Campaigns Marketing Strategy Uncategorized

Take Your Tired, Poor Advertising Phrases — and Ditch Them

Great copy is essential for an effective advertising campaign and a smart marketing strategy, but too many copywriters use the same tired phrases again and again in headlines and campaign themes. This is a giant waste of the marketer’s money. Here are seven advertising phrases we’ve seen used a hundred times and hope to never see again -- and why you should expect better from your marketing agency....

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by jeangianfagna
April 27, 2010
CRM Direct Mail Marketing Direct Marketing Marketing Campaigns Marketing Strategy Uncategorized

When Bad Marketing Happens to Good Customers

Loyal customers are a marketer’s best source of new sales and referrals. That’s why smart marketers treat their best customers like gold, and why earning customer loyalty is the goal of every smart marketing strategy. Except at Toyota. Their recent direct mail campaign to a loyal Toyota customer broke many of the rules of effective direct marketing and harmed a 25-year customer relationship. Here's why this campaign failed and what Toyota should have done instead. ...

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by jeangianfagna
March 30, 2010
Marketing Campaigns Marketing Strategy Uncategorized

Turning Your Brand Name into a Verb: Why it Rarely Works

Is it true that the more you know, the more you Kohl’s? Is taking stock in the long term Vanguarding? And will you Bing it if you’re searching for something online? Kohl’s Department Stores, Vanguard Investments, and Microsoft are the latest marketers to try to turn a company brand or product name into a verb. It’s an old marketing strategy, but it rarely works. Here’s why. ...

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by jeangianfagna
March 11, 2010
Marketing Campaigns Uncategorized

Is It Time to Tune-Up Your Company’s Logo?

Your company's logo is the most visible element of your brand identity. But if your logo is more than five years old – or if there’s been a significant change in your mission, core services, customer base, or marketing strategy since your logo was developed – your logo may be due for a tune-up. Here’s how to evaluate and update your company logo to support a smart branding strategy. ...

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by jeangianfagna
January 29, 2010
Marketing Campaigns Marketing Strategy

Developing a Marketing Plan: 5 Key Planning Questions

Marketing is the process of delivering messages to influence peoples’ perceptions and behavior as they relate to a specific product or service. It’s all the activity that drives a customer to interact with your business. Successful marketing requires a strategy. But before you start writing your marketing plan, you need information and insight. Here are five basic factors every marketer should take the time to assess to create the foundation for a smart marketing strategy: Your customers: Who buys from you, and why? Chances are, your best prospects look just like your best customers....

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by jeangianfagna
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