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Marketing Strategy

Gianfagna Strategic Marketing / Blog  / Marketing Strategy (Page 10)
January 29, 2013
Advertising Creative Marketing Campaigns Marketing Strategy Uncategorized

Is That Super Bowl Ad Effective Marketing? 7 Ways to Judge

An estimated 111 million people will be watching this year’s Super Bowl and a recent survey showed that many American adults prefer watching commercials to watching the game. That’s why marketers are willing to spend an average of $3.8 million for a 30-second spot. When you have an audience that big and that eager to hear your message, your ad had better be great. But how do you know if an ad campaign or creative concept will be a winner -- or be worthy of such a huge marketing investment? What makes...

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by jeangianfagna
January 2, 2013
Creative Direct Mail Marketing Direct Marketing Marketing Campaigns Marketing Strategy Uncategorized

Don’t Underestimate the Power of “Old School” Direct Mail

Social media and web marketing have pushed direct mail to the back burner for some marketers, but a classic direct mail package, using all the tactics and techniques that have been tested for generations, can still be a powerful marketing tool. Here’s why “old school” direct marketing still packs a punch – and some tips for using it in your smart marketing strategy....

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by jeangianfagna
December 19, 2012
Advertising B2B Marketing Direct Mail Marketing Direct Marketing Marketing Campaigns Marketing Strategy Sales Strategy Social Media Uncategorized Websites

10 New Year’s Resolutions for Smart Marketers

At the beginning of a new year, most of us will resolve to live healthier lives and clean out our closets. New Year’s resolutions also can extend to marketing – and many smart marketers use the turning of the calendar page to make some long-overdue changes to their marketing strategies. Here are 10 resolutions to make your marketing more effective in the New Year....

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by jeangianfagna
December 3, 2012
Creative Marketing Strategy Social Media Uncategorized

How to Use Your Brand Voice to Be Heard in Social Media

Social media is the noisiest place on the planet. Every day, there are over 1 billion Facebook posts and 400 million Tweets. If you’re straining to be heard amid the social media din, try using one of your most powerful marketing assets: The voice of your brand. Here’s why brand voice is important in a smart marketing strategy, especially for social media marketing....

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by jeangianfagna
November 15, 2012
B2B Marketing Creative Marketing Campaigns Marketing Strategy Social Media Uncategorized

How to Develop a Marketing Plan: 10 Essential Steps

One of the biggest mistakes marketers make is focusing on the tactics of marketing – the new website, direct mail campaign, or Facebook promotion – without first developing a marketing plan. Though a comprehensive marketing strategy for a large company can be a big undertaking, nearly every marketing plan involves these 10 essential steps....

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by jeangianfagna
November 1, 2012
B2B Marketing CRM Marketing Strategy Sales Strategy Social Media Uncategorized

10 Ways to Start Off on the Right Foot with a New Client

Landing a new client is always great news for business-to-business marketers. But once the celebrating is over, it’s time to get serious. The way you begin a new client relationship can have a big impact on how long you keep the customer. Here are 10 ways to start off on the right foot with a new client in a smart business-to-business marketing strategy....

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by jeangianfagna
October 22, 2012
Advertising Direct Mail Marketing Direct Marketing Marketing Strategy Public Relations Social Media Uncategorized Websites

When a Blog Post Leads to Sudden Fame: 5 Tips for Marketers

Blogging is a powerful marketing tactic in a smart marketing strategy. A blog lets you share your expertise and demonstrate your knowledge. Blogging is also vital for search engine optimization because it creates a constant stream of new, keyword-rich content for search engines. Sometimes those keyword-rich blog posts lead to big-time notice. Case in point: My recent blog on political advertising in Ohio. Here’s how a blog post led to me being featured in a story by the Associated Press and five tips about blogging and publicity for your smart marketing...

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by jeangianfagna
October 10, 2012
Advertising Creative Direct Marketing Marketing Campaigns Marketing Strategy Uncategorized

5 Reasons Your New Marketing Campaign May be Doomed to Fail

A brilliant creative concept is often at the heart of a great marketing campaign. But sometimes the creative goes too far -- and what seems like a breakthrough idea at the concept stage results in marketing that misses the target and confuses the audience. Here are five signs a new marketing campaign is a little too creative to succeed and some tips for avoiding these mistakes in your smart marketing strategy....

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by jeangianfagna
September 17, 2012
Advertising Marketing Campaigns Marketing Strategy Uncategorized

Welcome to Ohio, the Eye of the Political Advertising Storm

If you live in a solidly red or blue state, you may be seeing very little political advertising this presidential year. But here in the Buckeye State, we are drowning in political ads for the presidential campaign and the U.S. Senate race between Sherrod Brown and Josh Mandel. How bad is it? Here’s a snapshot of what life is like in Ohio and other swing states this election season – and some thoughts about whether this massive media buy is a smart marketing strategy....

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by jeangianfagna
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