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Marketing Strategy

Gianfagna Strategic Marketing / Blog  / Marketing Strategy (Page 18)
November 10, 2010
Marketing Strategy Uncategorized

LeBron Returns: What Should Cleveland Do?

On December 2, LeBron James will return to Cleveland when his new team, the Miami Heat, plays his former team, the Cleveland Cavaliers. LeBron’s handling of his departure left many Cleveland fans bitter. This video, created by a Virginia Marti College of Art and Design student, captures how many Clevelanders feel, as evidenced by its huge popularity on YouTube (more than 3 million views as of today). So what can we expect when our former favorite son comes home? And can we turn this event into a positive public relations experience for...

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by jeangianfagna
October 27, 2010
Marketing Campaigns Marketing Strategy Uncategorized

10 Marketing Questions to Ask Before Changing Your Company Name

Are you thinking about renaming your company? A new name can help your customers, prospects, and competitors see you in a new light. It also can help you make a splash in the marketplace and get media attention. But changing your company name is a major undertaking that requires substantial marketing resources. Before you take the plunge, you must be sure you have the right name and a smart marketing strategy to deploy it. Here are 10 strategic marketing questions to ask yourself when selecting a new name for your...

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by jeangianfagna
October 20, 2010
Direct Mail Marketing Direct Marketing Marketing Campaigns Marketing Strategy Social Media Uncategorized

What’s Driving Social Media Success? Traditional Marketing

Social media is all the rage in marketing, and with good reason. Just look at the numbers. Can you think of any other communications platform with more than half a billion users like Facebook? Or another forum where more than 90 million messages are posted every day, like Twitter? As people have flocked to social media, so have marketers. But new research by DDB Worldwide and Opinionway Research published in eMarketer reveals a surprising fact: The driving force behind social media success is outreach by brand marketers via campaigns...

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by jeangianfagna
October 6, 2010
B2B Marketing CRM Marketing Campaigns Marketing Strategy Uncategorized

7 Things Every Marketer Should Know About Their Best Customers

Are you hard at work on next year’s marketing strategy? If so, there’s a critical first step you should take for a more effective marketing plan: A thorough assessment of your best customers. If your company is like most, you have a core group of customers that drive a large percentage of your sales. Here are seven things you should know about your best customers in order to develop a smart marketing strategy. ...

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by jeangianfagna
September 27, 2010
Creative CRM Direct Mail Marketing Direct Marketing Marketing Campaigns Marketing Strategy Uncategorized

How Bad Direct Mail Can Sink a Customer Win-Back Strategy

Verizon says they want me back. But based on the direct mail package they just sent me, I don’t think they mean it. Reactivating lapsed customers is an important marketing strategy for every business. It’s easier to reengage a former customer than create a new one. If you’re using direct marketing to win former customers back, however, you’d better do it right. Here’s how a major marketer blew a customer win-back opportunity with poor direct mail, and five lessons for more effective win-back direct marketing. ...

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by jeangianfagna
September 17, 2010
B2B Marketing Marketing Strategy Social Media Uncategorized

Social Media for B2B Marketers: An Expert’s View

Social media marketing strategist and author Paul Gillin gave a thought-provoking presentation on the value of social media for business-to-business marketers at the PRSA meeting in Cleveland, Ohio this week. Here are some of Gillin's key points, which raise interesting questions for every B2B marketer seeking to develop a smart marketing strategy. ...

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by jeangianfagna
September 9, 2010
B2B Marketing Direct Mail Marketing Direct Marketing Marketing Campaigns Marketing Strategy Uncategorized

Secrets of the Mailroom Trash Can: 3 Lessons for B2B Marketing

There’s a giant trash can in the mailroom of my office building in Cleveland, Ohio. Every day, it fills up with discarded business mail. Sometimes I peek in the can to see what my fellow tenants have thrown out, and it’s quite revealing. Here’s what I’ve observed as a casual mailroom trash inspector, and three valuable lessons from this experience for business-to-business marketers who want to develop a smart marketing strategy....

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by jeangianfagna
September 1, 2010
B2B Marketing CRM Marketing Strategy Uncategorized

B2B Sales Communication: 5 Tips for 1-to-1 Success

Call it contact management, lead follow-up, or just good salesmanship: One-to-one communication from sales representatives to prospects is vital to a smart business-to-business marketing strategy. But how do you do it well? Here are five tips for creating a one-to-one sales communication plan that engages prospects in a dynamic sales dialogue with your company and converts leads to sales. ...

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by jeangianfagna
August 25, 2010
Marketing Campaigns Marketing Strategy Uncategorized

7 Simple Principles of a Successful B2B Marketing Strategy

Business-to-business marketing doesn’t have to be complicated or elaborate to be effective. In fact, the most successful B2B marketing is often based on a simple strategy: Deliver clear, relevant messages consistently well over time to carefully selected prospects. Here are seven principles of a simple but smart B2B marketing strategy....

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by jeangianfagna
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