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Marketing Strategy

Gianfagna Strategic Marketing / Blog  / Marketing Strategy (Page 2)
August 28, 2018
B2B Marketing Blog CRM Marketing Campaigns Marketing Strategy Sales Strategy

What’s Your Value Proposition? Ask Your Customers

Understanding the unique value your business delivers to customers is essential for a smart marketing strategy. Yet many businesses struggle to define their value proposition, especially B2B marketers that sell intangible business services. But defining your value proposition is easier than you think: Just ask your customers. In part one of a two-part post, here’s how Cleveland marketing consultant Jean Gianfagna recommends conducting customer interviews to determine a value proposition....

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by jeangianfagna
August 24, 2018
Advertising Creative Marketing Campaigns Marketing Strategy Uncategorized

Marketing Insights: How the Class of 2022 Sees the World

Do you market to college students and teens? There are valuable insights for your smart marketing strategy in the annual Beloit College Mindset list, just released this week. Here are just a few of the interesting observations from this year’s list for today’s 18-year-olds, who were born in 2000 and are the college class of 2022....

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by jeangianfagna
September 11, 2017
B2B Marketing Content Marketing Marketing Strategy Sales Strategy Uncategorized

How to Use Premium Content in a Content Marketing Strategy

Most of the content marketers create – such as blog posts, tips, articles, and videos – is free. But if you’re using content marketing to generate leads and sales, especially for inbound B2B marketing, you also need to create “premium” content. What is premium content and how do you use it in a smart marketing strategy? Here are some answers in part one of a two-part post....

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by jeangianfagna
July 11, 2017
B2B Marketing CRM Marketing Strategy Sales Strategy Uncategorized

Webinar Invitation: Using a CRM System for Smarter Marketing

A versatile, robust CRM solution is the best way to store, manage, and use customer data for your sales and marketing efforts. But many B2B marketers who invest in a CRM system fail to fully capitalize on its marketing potential. Gianfagna Strategic Marketing, Inc. and InfoGrow Corporation will present a free webinar on CRM Best Practices: Using Your CRM System for Smarter Marketing on August 2, 2017 from 2-2:30 p.m.   Jean Gianfagna, agency President, will co-present the webinar with Bob Sullivan, President of InfoGrow. Jean is a leading B2B marketing strategy consultant in...

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by jeangianfagna
June 20, 2017
Blog Content Marketing Direct Marketing Marketing Strategy Social Media Uncategorized

Jantsch’s Consulting Spark Podcast Features Jean Gianfagna

Why is face-to-face contact so important when you’re trying to grow a business? And how does a background in copywriting and direct marketing give a marketing consultant a strategic advantage in content marketing and social media? These are just two of the topics agency president Jean Gianfagna recently discussed with well-known marketing consultant and author John Jantsch on the latest edition of his Consulting Spark podcast. Jantsch is a small business marketing expert. His firm, Duct Tape Marketing, partners with 125 marketing consulting firms and agencies in 14 countries to deliver marketing services...

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by jeangianfagna
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