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Marketing Strategy

Gianfagna Strategic Marketing / Blog  / Marketing Strategy (Page 4)
Referrals Not Turning to Sales | Smart Marketing Cleveland
June 16, 2016
B2B Marketing Marketing Campaigns Marketing Strategy Sales Strategy Uncategorized Websites

7 Reasons Why Referrals Don’t Turn into Sales

Referrals are like gold in marketing and sales. Someone who knows you endorses your capabilities to someone who trusts them AND needs what you provide. It’s an ideal setup for new business, especially if you’re a B2B marketer selling professional services. But many referrals don’t turn into sales. Marketers make costly mistakes that derail the sales process before, during, and after a referral takes place. Here are seven reasons why a referral may not result in a new customer and tips to avoid these mistakes in your sales and marketing strategy....

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by jeangianfagna
Employees Damaging Reputation | Smart Marketing Cleveland Ohio
March 8, 2016
B2B Marketing Marketing Strategy Public Relations Uncategorized

How Your Employees’ Public Behavior Can Damage Your Brand

Marketers spend a lot of time and money building their brands. But nothing can hurt a brand faster than bad behavior by a company’s employees in public. Here’s why your employees’ behavior outside the workplace is an important factor in a smart marketing strategy – and how easily employees can hurt your brand and your business....

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by jeangianfagna
September 30, 2015
B2B Marketing Marketing Campaigns Marketing Strategy Public Relations Sales Strategy Uncategorized

The Ultimate B2B Content Marketing Tactic? Publish a Book

If you’re a B2B marketer and an expert in your field, there’s a content marketing tactic you should seriously consider: Writing a book. Here’s what makes a book such a powerful element of a smart marketing strategy, as shared by an expert at Content Marketing World in Cleveland, Ohio....

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by jeangianfagna
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