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Gianfagna Strategic Marketing / Blog  / Uncategorized (Page 14)
Importance of Marketing with Social Media | Smart Marketing Ohio
September 30, 2011
Marketing Campaigns Marketing Strategy Social Media Uncategorized

How to Get Your Company Excited about Social Media Marketing

How many times have people at your company told you that they just don’t “get” social media – or understand why your company needs to join Justin Beiber and Lady Gaga on Facebook, YouTube, and Twitter? These aren’t just idle comments. Misconceptions about social media can hurt your brand and hamper your ability to compete in your marketplace by limiting your company’s participation in the social media dialogue. And if the people who hold those misconceptions also control the marketing budget, alarm bells should be ringing in the marketing...

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by jeangianfagna
Trade Show Marketing | Smart Marketing Strategies
September 23, 2011
B2B Marketing Marketing Campaigns Marketing Strategy Uncategorized

10 Tips for Choosing a B2B Trade Show Sponsorship

If you’re a business-to-business (B2B) marketer, sponsoring your industry's trade show can deliver high visibility for your brand. But trade show sponsorship can be a big investment. Sponsorship packages for some national shows are topping six figures and even smaller sponsorship options can be costly. Before you spend valuable marketing dollars on a trade show sponsorship, here are 10 guidelines for choosing sponsorships that are worth the marketing investment....

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by jeangianfagna
September 13, 2011
B2B Marketing Marketing Strategy Social Media Uncategorized

Social Media Marketing: 21 Tips for Smarter Tweeting

Marketers everywhere are discovering the value of Twitter for sharing content and insights with customers and prospects and creating top-of-mind awareness. I used to be skeptical of Twitter but I've become convinced of its marketing power. As I approach my 1,000th tweet on Twitter as @jeangianfagna, here are 21 tips I’ve learned for using Twitter in a smart marketing strategy. ...

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by jeangianfagna
Social Media Marketing Success | Smart Marketing Cleveland
August 24, 2011
Direct Mail Marketing Direct Marketing Marketing Strategy Social Media Uncategorized

For Social Media Success, Think Like a Direct Marketer

Clients of my marketing agency often want help with social media marketing. So I’ve been researching best practices and using my own experience as a blogger and social media marketer to help clients integrate social media into a smart marketing strategy. And guess what? I’ve discovered a simple secret about social media: To achieve success, you need to think like a direct marketer....

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by jeangianfagna
July 29, 2011
Creative Marketing Campaigns Marketing Strategy Uncategorized

How to Tell Your Branding Story in Your Product

There’s more to effective product branding and marketing than putting a logo on a label or box. Telling a brand story through well-crafted marketing copy can capture the essence of a brand. And building those brand messages into the physical product itself can reinforce the brand’s value proposition every time the product is used. Here are three consumer product marketers who are doing this brilliantly, and some branding advice for your smart marketing strategy. ...

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by jeangianfagna
July 22, 2011
B2B Marketing Marketing Strategy Social Media Uncategorized Websites

10,000 Subscribers: How a Marketing Blogger Achieved Success

Blogging is one of the most powerful ways to market your company. But only a few of the 156 million people who are publishing blogs achieve a big following. One is Chris Brown, owner of Marketing Resources & Results, a full-service marketing consulting firm in Northeast Ohio that helps companies attract new customers. Chris has published the blog Branding & Marketing since 2006. She’s written more than 900 articles on marketing strategy, marketing tactics, branding, social media, and market research. Last week, she reached a major blogging milestone: 10,000 subscribers. In this interview...

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by jeangianfagna
Blogger Outreach | Gianfagna Strategic Marketing
July 7, 2011
Creative Marketing Campaigns Marketing Strategy Social Media Uncategorized

5 Right Ways – and 4 Wrong Ways – to Reach Out to Bloggers

Bloggers wield enormous influence in many markets and smart marketers strive to get bloggers to write nice things about them. But outreach to bloggers can be tricky. Many bloggers resist overtures from marketers and other outsiders. Here are five do’s and four don’ts when approaching bloggers to write about your company, product, or service, from my perspective as a blogger and a marketing consultant who advises clients on social media. ...

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by jeangianfagna
June 27, 2011
CRM Marketing Campaigns Marketing Strategy Social Media Uncategorized

Shut Up, Already: How Over-Marketing Kills Relationships

Permission-based marketing is now at the heart of relationships between companies and their customers and prospects. People opt-in to receive your emails, like your company on Facebook, subscribe to an RSS feed from your website or your channel on YouTube, or follow you on Twitter or LinkedIn. But having permission to market to someone isn’t a license to bombard them with marketing messages. In fact, not knowing when to shut up is a classic marketing mistake. Here’s how over-marketing can kill a customer or prospect relationship and 7 ways to avoid this...

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by jeangianfagna
June 21, 2011
B2B Marketing Creative Direct Mail Marketing Direct Marketing Marketing Campaigns Marketing Strategy Uncategorized

13 Creative Ideas for Your Next B2B Direct Mail Campaign

Smart marketers know that direct marketing can play a crucial role in a business-to-business lead generation marketing strategy. But creating a direct mail campaign that makes it past the mailroom and the administrative assistant to the desk of a business decision-maker – and captures the executive’s attention – can be a real marketing challenge. Here are 13 ideas for creative direct mail formats – some familiar and some you may not have thought of – that can help get your next B2B mailing past the gatekeepers and entice business executives to open...

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by jeangianfagna
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