Marketers spend a lot of time and money building their brands. But nothing can hurt a brand faster than bad behavior by a company’s employees in public. Here’s why your employees’ behavior outside the workplace is an important factor in a smart marketing strategy – and how easily employees can hurt your brand and your business....
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An identity change is a major undertaking with enormous marketing implications for any business. Where do you start? How do you do it? And how do you avoid mistakes? Here are the steps of planning a name change and selecting a new name for your organization....
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The beginning of a new year is also an ideal time to make some resolutions to improve your marketing. Here are 9 resolutions that can help you produce better results from your marketing investment and develop a smarter marketing strategy in the coming year....
View MoreIs the Walgreens nude beach ad the worst ad on TV? Here's why this cringe-worthy campaign is a creative failure and how to avoid similar mistakes in your smart marketing strategy....
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Do marketers still need printed promotional materials in a tech-driven world? The answer is yes. Here are six reasons why print still packs a punch in a smart marketing strategy....
View MoreIf you’re a B2B marketer and an expert in your field, there’s a content marketing tactic you should seriously consider: Writing a book. Here’s what makes a book such a powerful element of a smart marketing strategy, as shared by an expert at Content Marketing World in Cleveland, Ohio....
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Here are seven reasons why you still need a blog in a smart B2B marketing strategy, plus a compelling B2B blogging success story shared by Rick Short of Indium Corporation at Content Marketing World 2015 in Cleveland, Ohio. #CMWorld...
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The annual Beloit College Mindset List profiles how incoming college freshmen view the world, offering fascinating insights for marketers into the next generation of consumers. Here are 10 key takeaways for marketers from this year’s list for the Class of 2019....
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In this new, technology-driven world of marketing, do the proven principles of marketing strategy still apply? Or are there new rules for marketing success? Here are five new marketing rules created by the enormous impact of technology plus five time-tested marketing principles -- and the reasons to consider both in a smart marketing strategy....
View MoreWhat’s new and what’s working in direct mail these days? Here are seven interesting direct marketing trends I’m seeing as a marketing consultant who often recommends direct mail in a smart marketing strategy for my clients....
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