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Gianfagna Strategic Marketing / Blog (Page 22)
Direct Marketing Mail | Smart Marketing Gianfagna
December 14, 2011
B2B Marketing Direct Mail Marketing Direct Marketing Marketing Campaigns Marketing Strategy Uncategorized

USPS Service Cuts: Why Direct Marketers Should Be Worried

The announcement last week that the U.S. Postal Service plans to eliminate next-day delivery of first-class mail was hard news for direct marketers like me to hear. Not because the direct mail campaigns our marketing agency creates require next day delivery. In most cases, we mail standard class to get lower rates and we factor in the necessary delivery time when crafting a marketing plan. But I got a sinking feeling when I heard this latest news. I fear that as service delivery levels continue to fall and the cost of using...

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by jeangianfagna
Customer Testimonials in Marketing | Gianfagna Strategic Marketing Ohio
December 5, 2011
Advertising B2B Marketing Creative Marketing Campaigns Marketing Strategy Uncategorized Websites

10 Ways to Get Great Client Testimonials for B2B Marketing

There’s nothing more powerful in marketing than a testimonial from your customers about the value of your products or services. That’s why so many smart marketers, especially companies that sell business-to-business (B2B) professional services, use client testimonials in their advertising, sales presentations, brochures, and websites. So how do you get a client to give you a great testimonial for your marketing campaigns? Follow these 10 tips....

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by jeangianfagna
November 28, 2011
Creative Direct Mail Marketing Direct Marketing Marketing Campaigns Marketing Strategy Uncategorized

4 Things My Idea File Taught Me about Great Direct Mail

Most marketing agencies keep an idea file of creative, interesting promotions by other marketers that serve as inspiration for new marketing campaigns. Since we’re moving soon to new offices (a new suite in the same building in Cleveland, Ohio), I decided to take the opportunity to weed out our idea file, especially our massive collection of direct mail. I tossed a lot of old stuff, but I was surprised at how many direct marketing campaigns created five, ten, or even 20 years ago still pack a powerful marketing punch. I wondered: Why do...

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by jeangianfagna
Unique Business Branding | Gianfagna Marketing Cleveland Ohio
November 17, 2011
B2B Marketing Marketing Strategy Uncategorized

Marketing Professional Services: Sell Smarts, Not Service

Promoting a professional services firm is one of the most difficult challenges in marketing. Whether you’re selling legal services, marketing services, accounting, IT, insurance, benefits, payroll, or consulting, it can be tough to create a marketing strategy that differentiates your company from everyone else who does what you do. Here's the usual approach: “We have great capabilities and we deliver great service.” No offense, but you must, or you wouldn’t still be in business. Plus, all your competitors say the same thing. Is that really what makes you stand out? Is that...

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by jeangianfagna
Social Media Marketing Management | Gianfagna Strategic Marketing
November 9, 2011
B2B Marketing Marketing Strategy Social Media Uncategorized Websites

How to be a Great Content Curator on Social Media

The most successful social media marketers create and publish a high volume of original content through blogs, videos, white papers, and other vehicles. But they also share quality content produced by others. Gathering, sorting, and republishing content from other authors that you believe your followers will value is called curation. By being a great content curator, you help customers, prospects, and colleagues find the “good stuff” online and know what to read. This not only makes you an informative and influential social media contributor, but it also helps attract new followers....

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by jeangianfagna
Guide to Website Building | Gianfagna Strategic Marketing Cleveland Ohio
November 2, 2011
Uncategorized

A Step-by-Step Guide to Planning a Great Website

Every smart marketer knows the importance of an effective website. But there’s a big difference between a good site and a great one. A great website is the foundation of a smart marketing strategy. It supports your brand promise and differentiates you from competitors. It delivers high-value information that demonstrates your capabilities and makes people want to do business with you. And if you’re a business-to-business (B2B) marketer, it’s probably also your best tool for lead generation, according to new research. So how do you create a great website? It’s all in...

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by jeangianfagna
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