Why the things people say about your business matter far more than what you say about yourself in your advertising -- no matter how much you spend on marketing. ...
The loss of a major client can be a huge blow to your business. But there are ways you can survive – and even thrive – following a customer defection. Here's how to do it strategically....
A customer relationship management (CRM) system enables you to store, manage, and use your customer and prospect data for sales and marketing. Here are five best practices for using the capabilities of your CRM system in a smart B2B marketing strategy from my experience as a B2B marketing consultant....
Publishing premium content is a powerful tool for B2B lead generation. Here's how to promote premium content in a smart marketing strategy in part 3 of our 3-part guide to creating and using premium content for marketing....
Premium content is a powerful marketing tactic, especially for B2B lead generation. Here are guidelines for developing effective premium content and seven tips for success, in part two of our three-part Smart Marketing Strategy series on premium content....
Most of the content marketers create – such as blog posts, tips, articles, and videos – is free. But if you’re using content marketing to generate leads and sales, especially for inbound B2B marketing, you also need to create “premium” content. What is premium content and how do you use it in a smart marketing strategy? Here are some answers in part one of a two-part post....
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New Marketing Guide: How to Audit Your Marketing Strategy
Our new white paper shares the steps of a marketing audit and 50 questions for a smarter strategy.
