Business-to-Business | Gianfagna Strategic Marketing

July 9, 2013

B2B Marketing Marketing Strategy Social Media Uncategorized Websites

5 Tips for B2B Blogging: Insights from Blog Traffic Analysis

Blogging is a great way to share your expertise and position your organization as a thought leader in your industry. Blogging offers particular value for business-to-business marketers like me who sell professional services. How can you get better results from your B2B blog? Here are five tips I discovered when analyzing my blog traffic. Traffic Tells a Story – and Offers Valuable Insights I started my Smart Marketing Strategy blog almost four years ago to promote my Cleveland marketing consulting firm. Blogging has produced great results for my business: Establishing my credibility as...

by jeangianfagna

June 27, 2013

Advertising B2B Marketing Marketing Campaigns Marketing Strategy Public Relations Sales Strategy Social Media Uncategorized Websites

13 Ways to Turn Business Awards into Marketing Gold

Have you or your business won an award? Congratulations! Once you’ve toasted to your success, it’s time to capitalize on your honor to promote your business. Here are 13 ideas for showcasing business awards in a smart marketing strategy. Why Awards are Great for Marketing Awards offer your business powerful marketing advantages. Winning an award enables you to: Stand apart from your competitors; Position your company as tops in your field; Instill pride in your staff; Spotlight your staff’s capabilities and achievements; Remind clients and prospects of your commitment to excellence; Generate positive...

by jeangianfagna

June 12, 2013

Advertising B2B Marketing Creative Marketing Campaigns Marketing Strategy Social Media Uncategorized Websites

Creating a WordPress Website: 10 Tips & Tricks

re you creating a new website for your business? You may want to build it on WordPress. WordPress is a free blogging and content management system and a hugely popular website platform. More than 60 million sites are on WordPress, with 330 million visitors viewing 3.4 billion pages each month. We recently created WordPress sites for one of our clients and for our strategic marketing consulting firm in Cleveland. Here are some tips and tricks we learned about WordPress that could be helpful to your smart marketing strategy....

by jeangianfagna

May 15, 2013

B2B Marketing Marketing Strategy Sales Strategy Social Media Uncategorized

Why Facebook Fizzled as a B2B Marketing Channel

f you’re a business-to-business marketer who still doesn’t have a business page on Facebook, relax: You probably don’t need to be on Facebook after all. As social media has matured, each social media channel’s role and value has become clearer. Though Facebook is by far the dominant social network, B2B marketers increasingly are questioning its value for connecting with business decision-makers. I’m no longer advising most of my B2B marketing clients to focus on Facebook. Here’s why – and what it might mean for your smart marketing strategy....

by jeangianfagna

March 12, 2013

Advertising B2B Marketing Creative Direct Mail Marketing Direct Marketing Marketing Campaigns Marketing Strategy Sales Strategy Uncategorized

More than Swag: Why Branded Premiums are Smart Marketing

Branded premiums and promotional products can be an extremely effective tactic in a smart marketing strategy, especially for business-to-business (B2B) marketers. Here’s why you should be using branded premiums and seven tips for selecting a premium for your business....

by jeangianfagna

December 19, 2012

Advertising B2B Marketing Direct Mail Marketing Direct Marketing Marketing Campaigns Marketing Strategy Sales Strategy Social Media Uncategorized Websites

10 New Year’s Resolutions for Smart Marketers

At the beginning of a new year, most of us will resolve to live healthier lives and clean out our closets. New Year’s resolutions also can extend to marketing – and many smart marketers use the turning of the calendar page to make some long-overdue changes to their marketing strategies. Here are 10 resolutions to make your marketing more effective in the New Year....

by jeangianfagna

November 1, 2012

B2B Marketing CRM Marketing Strategy Sales Strategy Social Media Uncategorized

10 Ways to Start Off on the Right Foot with a New Client

Landing a new client is always great news for business-to-business marketers. But once the celebrating is over, it’s time to get serious. The way you begin a new client relationship can have a big impact on how long you keep the customer. Here are 10 ways to start off on the right foot with a new client in a smart business-to-business marketing strategy....

by jeangianfagna

September 6, 2012

B2B Marketing Marketing Campaigns Marketing Strategy Sales Strategy Uncategorized Websites

Getting Started with B2B Marketing: The First 5 Steps

Companies that sell to businesses often rely on referrals to find new customers. But the day may come when referrals aren’t enough. New competitors, new technologies, new types of customers, or new sales territories can create new challenges for your business. To achieve your goals – and capitalize on your opportunities – you need marketing. If you’ve relied primarily on word of mouth to promote your business and you haven’t done much marketing, where do you begin? Here’s advice on the first five things to do to create a smart business-to-business (B2B) marketing...

by jeangianfagna

August 1, 2012

Advertising B2B Marketing CRM Direct Mail Marketing Direct Marketing Marketing Campaigns Marketing Strategy Sales Strategy Social Media Uncategorized Websites

11 Ideas for Using White Papers in a B2B Marketing Strategy

If you’re a business-to-business (B2B) marketer, white papers can be a powerful way to demonstrate your expertise and differentiate your company from competitors. In part three of a three-part series, here are 11 ideas for using white papers as marketing tactics in a smart B2B marketing strategy....

by jeangianfagna

July 26, 2012

B2B Marketing CRM Marketing Strategy Sales Strategy Uncategorized

How to Create a Great White Paper: 10 Tips for Success

White papers are one of the best ways to market a business or professional services company. But there's more to developing an effective white paper than just writing about what you know. To create a white paper that supports a smart marketing strategy by establishing your credibility as an expert in your marketplace and positioning your company as a preferred solution provider, you need to plan carefully and think strategically. In part two of a three-part blog post, here are 10 tips for creating a great white paper from my...

by jeangianfagna

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More than Swag: Why Branded Premiums are Smart Marketing

Getting Started with B2B Marketing: The First 5 Steps

How to Create a Great White Paper: 10 Tips for Success

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