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Business-to-Business Tag

Gianfagna Strategic Marketing / Posts tagged "Business-to-Business" (Page 6)
July 19, 2012
B2B Marketing Marketing Strategy Sales Strategy Uncategorized

How to Create a White Paper to Market Your Business, Part 1

If you market to business decision-makers, there’s a powerful marketing tool that can help you stand out from competitors and demonstrate your expertise: A white paper. Part 1 of a three-part blog post explains why white papers are so effective in business-to-business marketing and how to create a high-impact white paper for your smart marketing strategy....

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by jeangianfagna
June 7, 2012
B2B Marketing Marketing Strategy Social Media Uncategorized Websites

5 Reasons to Build Your Social Media Marketing Around a Blog

Should you be blogging? If you’re marketing via social media, the answer is yes. Almost every successful social media marketing strategy has a blog as a core element. Blogging offers marketers many powerful advantages. Here are five reasons blogging is crucial to a smart marketing strategy for every marketer using social media. 5 Ways Blogs Help Social Media Marketers Blogging creates natural opportunities for social media updates. Every blog post is something new and valuable to share with your followers on Facebook, LinkedIn, Twitter, and other social media. Blogging makes you more than a content...

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by jeangianfagna
May 18, 2012
B2B Marketing Marketing Strategy Sales Strategy Uncategorized

Make ‘em Love You: 10 Ways to Be the Client’s Go-To Supplier

External suppliers are critical to the success of nearly every business. Some vendors become trusted partners. Others have good intentions but struggle to deliver. A few fail so miserably they’ll never get a second chance. What makes a great client-vendor relationship? Here are some insights and 10 tips for becoming your client’s favorite vendor....

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by jeangianfagna
March 29, 2012
B2B Marketing CRM Marketing Strategy Sales Strategy Uncategorized

B-to-B Marketing: The Power of the Personal Note

There’s a simple business communication tactic that can have a huge impact on how your clients and prospects feel about you and your organization: The handwritten personal note. Here’s why personal notes are so effective in building strong client relationships and six tips for using personal notes in your smart marketing strategy. ...

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by jeangianfagna
February 21, 2012
B2B Marketing Marketing Campaigns Marketing Strategy Sales Strategy Social Media Uncategorized Websites

7 Ways to Get Results from Your Business-to-Business Blog

Every marketing guru (including me) is telling their clients to blog, for lots of good reasons. But blogging is a big commitment. Do blogs produce real results for B2B marketers? Does blogging truly lead to fame and fortune? I’ve just completed my second year writing a blog about marketing strategy. Here are seven ways I’ve used the blog to increase visibility for my business (fame) and get new clients (fortune) and some blogging tips for your smart marketing strategy. ...

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by jeangianfagna
January 31, 2012
B2B Marketing CRM Marketing Campaigns Marketing Strategy Sales Strategy Uncategorized

5 Lessons from My UPS Guy: How to Create Loyal Customers

One of the most difficult marketing challenges is differentiating a service business from its competitors. One strategy is to market the knowledge and experience of the firm’s employees. Another is to focus on how the firm's employees make customers feel. Case in point: Tom, my UPS delivery guy. Here are 5 lessons in how to create loyal customers from a UPS driver in Cleveland....

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by jeangianfagna
January 23, 2012
Advertising B2B Marketing Marketing Campaigns Marketing Strategy Social Media Uncategorized Websites

What’s Next in Digital Media? Answers from the Experts

Digital media is transforming how marketers engage with customers and prospects. Whether you’re marketing to business executives or consumers, it’s critical to monitor the fast-changing digital media space. So what’s on the horizon for digital media in 2012 and what does it mean to marketers? Three marketing experts shared their forecasts last week at a program sponsored by the American Advertising Federation-Cleveland. Here’s what these digital media pros see in their crystal balls and some insights for using digital media in your smart marketing strategy. ...

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by jeangianfagna
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