If an event like the Covid-19 pandemic happens again – or another development upends your marketing plan with little notice – what should you do? Here’s how to quickly rethink your marketing plan for a smart marketing strategy....
View MoreGianfagna Strategic Marketing, Inc. has been recertified to provide advertising, public relations, and direct marketing strategic and creative services to Cuyahoga County, Ohio as a prime contractor or subcontractor through September 2020. Gianfagna has worked on multiple County projects since receiving its original certification in 2007....
View MoreContent marketing is a powerful tactic for business-to-business (B2B) marketers. If you’re publishing content on your website to generate leads, especially in an inbound marketing program, you also need to publish premium content. The marketing strategy team at Gianfagna Strategic Marketing has developed an informative, new white paper about how to use premium content in a smart B2B marketing strategy. Get your FREE copy. ...
View MoreDNA analysis is all the rage as people seek to learn more about who they are and where they came from. Businesses have a form of DNA, too: The passion that led the founders to create the business, the dream that became a reality, the seed that blossomed into a thriving enterprise. Understanding your company’s DNA and telling this story in marketing can be a powerful way to differentiate your business and brand. Here’s how and why to use your company’s DNA in a smart marketing strategy....
View MoreUnderstanding and articulating the unique value your organization delivers to your customers – your value proposition – is crucial for smart marketing. Here are seven ways to use the value proposition insights gleaned from customer interviews in a smart marketing strategy....
View MoreWhy the things people say about your business matter far more than what you say about yourself in your advertising -- no matter how much you spend on marketing. ...
View MoreThe loss of a major client can be a huge blow to your business. But there are ways you can survive – and even thrive – following a customer defection. Here's how to do it strategically....
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A versatile, robust CRM solution is the best way to store, manage, and use customer data for your sales and marketing efforts. But many B2B marketers who invest in a CRM system fail to fully capitalize on its marketing potential. Gianfagna Strategic Marketing, Inc. and InfoGrow Corporation will present a free webinar on CRM Best Practices: Using Your CRM System for Smarter Marketing on August 2, 2017 from 2-2:30 p.m. Jean Gianfagna, agency President, will co-present the webinar with Bob Sullivan, President of InfoGrow. Jean is a leading B2B marketing strategy consultant in...
View MoreWhy is face-to-face contact so important when you’re trying to grow a business? And how does a background in copywriting and direct marketing give a marketing consultant a strategic advantage in content marketing and social media? These are just two of the topics agency president Jean Gianfagna recently discussed with well-known marketing consultant and author John Jantsch on the latest edition of his Consulting Spark podcast. Jantsch is a small business marketing expert. His firm, Duct Tape Marketing, partners with 125 marketing consulting firms and agencies in 14 countries to deliver marketing services...
View MoreA product shipment is a golden opportunity for branding. Here are two examples of very different marketers – Nuts.com and Chanel -- who are transforming product shipments from routine transactions into branding and marketing magic in a smart marketing strategy....
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