Search
info@gianfagnamarketing.com
(440) 808-4700
Mobile Logo
 

Cleveland Tag

Gianfagna Strategic Marketing / Posts tagged "Cleveland" (Page 4)
October 25, 2013
Advertising B2B Marketing Creative Direct Mail Marketing Direct Marketing Marketing Campaigns Marketing Strategy Social Media Uncategorized Websites

Association Membership Marketing: 12 Steps for Success

Member acquisition is a constant challenge and a top priority for most trade associations. Who do you target? How do you reach prospective members? And how do you convince them to join your organization? Here’s how the American Advertising Federation-Cleveland (AAF-CLE) developed a successful membership marketing strategy and campaign that exceeded its goals and laid the foundation for future member acquisition....

View More
by jeangianfagna
Web Tracking | Gianfagna Marketing Cleveland
July 25, 2013
Advertising Creative CRM Direct Marketing Marketing Campaigns Marketing Strategy Social Media Uncategorized Websites

From Cookies to Creepy: Is Marketing Tracking Going Too Far?

Remember when “cookies” on websites were controversial? People used to be uncomfortable having cookies track their activities on the web. But cookies are nothing compared to the tracking technology available to marketers today. Sophisticated tools enable marketers to follow your every move online and even in real life in a retail store. Having such in-depth customer knowledge and the ability to pinpoint prospects so precisely is a marketer’s dream – but some of the latest technology makes me wonder if we’re on the verge of going too far. Here are some thoughts on the...

View More
by jeangianfagna
July 9, 2013
B2B Marketing Marketing Strategy Social Media Uncategorized Websites

5 Tips for B2B Blogging: Insights from Blog Traffic Analysis

Blogging is a great way to share your expertise and position your organization as a thought leader in your industry. Blogging offers particular value for business-to-business marketers like me who sell professional services. How can you get better results from your B2B blog? Here are five tips I discovered when analyzing my blog traffic. Traffic Tells a Story – and Offers Valuable Insights I started my Smart Marketing Strategy blog almost four years ago to promote my Cleveland marketing consulting firm. Blogging has produced great results for my business: Establishing my credibility as...

View More
by jeangianfagna
June 27, 2013
Advertising B2B Marketing Marketing Campaigns Marketing Strategy Public Relations Sales Strategy Social Media Uncategorized Websites

13 Ways to Turn Business Awards into Marketing Gold

Have you or your business won an award? Congratulations! Once you’ve toasted to your success, it’s time to capitalize on your honor to promote your business. Here are 13 ideas for showcasing business awards in a smart marketing strategy. Why Awards are Great for Marketing Awards offer your business powerful marketing advantages. Winning an award enables you to: Stand apart from your competitors; Position your company as tops in your field; Instill pride in your staff; Spotlight your staff’s capabilities and achievements; Remind clients and prospects of your commitment to excellence; Generate positive...

View More
by jeangianfagna
June 12, 2013
Advertising B2B Marketing Creative Marketing Campaigns Marketing Strategy Social Media Uncategorized Websites

Creating a WordPress Website: 10 Tips & Tricks

re you creating a new website for your business? You may want to build it on WordPress. WordPress is a free blogging and content management system and a hugely popular website platform. More than 60 million sites are on WordPress, with 330 million visitors viewing 3.4 billion pages each month. We recently created WordPress sites for one of our clients and for our strategic marketing consulting firm in Cleveland. Here are some tips and tricks we learned about WordPress that could be helpful to your smart marketing strategy....

View More
by jeangianfagna
May 23, 2013
Advertising Creative Marketing Strategy Sales Strategy Uncategorized

How Trader Joe’s Creates Branding Magic with Facial Tissues

Trader Joe’s, the quirky grocer and wine merchant, is destination shopping for many consumers. There’s a Trader Joe’s near my home in Cleveland, Ohio and my friends often find a way to squeeze in a trip to Trader Joe’s when they visit. Why is Trader Joe’s so popular? Because it does two things exceptionally well: It sells high-quality food and wine at value prices and masterfully brands itself and its private label products. Here’s how Trader Joe’s turns an ordinary private label product – a box of facial tissues – into a...

View More
by jeangianfagna
April 16, 2013
Advertising CRM Marketing Campaigns Marketing Strategy Uncategorized

A Peek Inside the C-Suite: CMOs Re-define Marketing’s Role

Chief marketing officers at top companies are using customer insights and passion to build brand equity and increase the strategic value of marketing within their companies, according to new research by Dr. Rachel Talton, an award-winning marketing and branding consultant, researcher, and author in Cleveland, Ohio. Here’s what Talton has learned about today’s CMOs and some tips for how marketing agencies can help clients create smarter marketing strategies....

View More
by jeangianfagna
Show Buttons
Hide Buttons