Cleveland | Gianfagna Strategic Marketing

January 12, 2011

B2B Marketing Creative Direct Marketing Marketing Strategy Social Media Uncategorized

10 Lessons for Blogging Success: Year 1 as a B2B Blogger

Blogging is a powerful marketing tool and an increasingly popular tactic in a smart marketing strategy, especially for business-to-business (B2B) marketers. I know, because I launched this blog to promote my Cleveland-based marketing consulting business exactly a year ago. Here are 10 lessons I’ve learned in my first year as a B2B blogger and three ways blogging has boosted my business. ...

by jeangianfagna

December 2, 2010

B2B Marketing Marketing Campaigns Marketing Strategy Social Media Uncategorized

11 Predictions for 2011: Marketing Agency Execs Look Ahead

What’s ahead for marketing agencies and the marketing communications industry in 2011, especially in Northeast Ohio? The top executives of three successful Cleveland marketing agencies gazed into their crystal balls to forecast the future at the Northeast Ohio Communications Advocates (NOCA) Forum at the Cleveland Plain Dealer. Here are 11 predictions these leaders shared for the year ahead, and insights for your own smart marketing strategy. ...

by jeangianfagna

November 10, 2010

Marketing Strategy Uncategorized

LeBron Returns: What Should Cleveland Do?

On December 2, LeBron James will return to Cleveland when his new team, the Miami Heat, plays his former team, the Cleveland Cavaliers. LeBron’s handling of his departure left many Cleveland fans bitter. This video, created by a Virginia Marti College of Art and Design student, captures how many Clevelanders feel, as evidenced by its huge popularity on YouTube (more than 3 million views as of today). So what can we expect when our former favorite son comes home? And can we turn this event into a positive public relations experience for...

by jeangianfagna

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LeBron Returns: What Should Cleveland Do?

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