Search
info@gianfagnamarketing.com
(440) 808-4700
Mobile Logo
 

Creative Tag

Gianfagna Strategic Marketing / Posts tagged "Creative"
August 23, 2019
Branding Strategy Creative Marketing Campaigns Marketing Strategy Uncategorized

New Insights into College Students: The Annual Mindset List

If you sell products or services to college students and teens, head’s up: The new Marist College Mindset List is out, and it offers valuable insights for your smart marketing strategy. Previously associated with Beloit College, this is the 22nd edition of the Mindset List and the first year that it has been affiliated with Marist College. The Mindset List shares fascinating facts and findings about the incoming class of college freshman and how they see the world. This is the first college class born in the 21st century. Everyone who markets to...

View More
by jeangianfagna
August 7, 2019
Advertising B2B Marketing Content Marketing Creative Direct Mail Marketing Direct Marketing Marketing Campaigns Marketing Strategy

Do You Need AI to Develop Creative or Just a Good Copywriter?

Artificial intelligence, or AI, is the hottest technology in marketing. But do you need artificial intelligence to develop good creative for a smart marketing strategy? Or do you just need a talented, insightful creative team? Cleveland marketing consultant Jean Gianfagna shares some perspective....

View More
by jeangianfagna
How to Market to Millennials | Gianfagna Strategic Marketing Cleveland
March 23, 2017
Advertising Creative Marketing Campaigns Marketing Strategy Sales Strategy Uncategorized

Marketing to Millennials: Why Core Values are Key to Success

If you sell products or services to millennials – the 70 million Americans born between 1982 and 1999 – understanding the core values and experiences they share as a generation is crucial to success. Chuck Underwood, who helped develop and popularize the field of generational study, recently offered fascinating insights on generational marketing in a presentation to the American Advertising Federation in Cleveland. Here’s why viewing your marketing and advertising through a generational values lens  -- especially if your target market is millennials – is so important to a smart marketing strategy. America’s...

View More
by jeangianfagna
September 14, 2016
Advertising B2B Marketing Creative Marketing Campaigns Marketing Strategy Uncategorized Websites

7 Ways to Avoid Overcommitting with Marketing

Even if you have the budget to execute marketing projects and a marketing agency standing by to help, there’s another factor that can impact your success: Your internal marketing bandwidth. Someone on your team has to make all that marketing happen -- and it's easy to get in over your head. Here’s how to prevent this problem in your smart marketing strategy....

View More
by jeangianfagna
July 12, 2016
Advertising B2B Marketing Creative Direct Mail Marketing Direct Marketing Marketing Campaigns Marketing Strategy Uncategorized

When Bad Data Happens to Good Direct Mail

Customer and prospect data drives direct mail marketing. Data that’s outdated, inaccurate, or poorly processed can turn a good direct mail campaign into a wasted opportunity. Here are two examples of excellent mailings that failed because smart marketers that are usually highly skilled users of the channel relied on the wrong data....

View More
by jeangianfagna
June 24, 2016
Advertising Creative Marketing Campaigns Marketing Strategy Uncategorized

Why the Verizon Rep’s Sprint Defection is Smart Marketing

“Can you hear me now?” Without thinking, you can probably picture the person speaking and know the reason why. It’s the spokesman from Verizon’s old advertising campaign demonstrating via countless ads in many different locations the power of Verizon’s vast nationwide network. It’s a tribute to Verizon’s marketing team and agency that this phrase became iconic for Verizon’s network reliability. Which makes it even more impactful from a marketing standpoint that Mr. Can-You-Hear Me-Now himself, Paul Marcarelli, has switched to Verizon competitor Sprint. In the new Sprint campaign, Marcarelli quickly dismisses Verizon’s position as...

View More
by jeangianfagna
Show Buttons
Hide Buttons