Customer Loyalty | Gianfagna Strategic Marketing

August 28, 2018

B2B Marketing Blog CRM Marketing Campaigns Marketing Strategy Sales Strategy

What’s Your Value Proposition? Ask Your Customers

Understanding the unique value your business delivers to customers is essential for a smart marketing strategy. Yet many businesses struggle to define their value proposition, especially B2B marketers that sell intangible business services. But defining your value proposition is easier than you think: Just ask your customers. In part one of a two-part post, here’s how Cleveland marketing consultant Jean Gianfagna recommends conducting customer interviews to determine a value proposition....

by jeangianfagna

June 11, 2018

B2B Marketing Blog Content Marketing Marketing Strategy Sales Strategy

How to Survive Losing a Big Client: 12 Smart Strategies

The loss of a major client can be a huge blow to your business. But there are ways you can survive – and even thrive – following a customer defection. Here's how to do it strategically....

by jeangianfagna

Customer Referrals | Smart Marketing Strategy | Jean Gianfagna

January 18, 2017

B2B Marketing Creative CRM Marketing Campaigns Marketing Strategy Sales Strategy Uncategorized

7 Ways Your Best Customers Can Help You Market Your Business

Loyal customers are essential to a successful business. But in addition to helping you reach your sales goals, your best customers can also play a powerful role in a smart marketing strategy. Here are seven ways to capitalize on the value of your best customers in marketing....

by jeangianfagna

Business News Client Communication | Gianfagna Strategic Marketing

October 6, 2016

B2B Marketing CRM Marketing Strategy Sales Strategy Uncategorized

Big News: How to Tell Clients about Changes to Your Business

At some point, almost every business has important news to share with clients about major changes. Communicating big news is a pivotal moment in the customer relationship and it’s essential to do it right. Here are 12 tips for delivering important news to clients about your business from B2B marketing consultant Jean Gianfagna....

by jeangianfagna

Print Direct Mail | Gianfagna Strategic Marketing

October 29, 2015

B2B Marketing Creative CRM Direct Mail Marketing Direct Marketing Marketing Campaigns Marketing Strategy Sales Strategy Uncategorized

6 Reasons You Still Need Print in a Smart Marketing Strategy

Do marketers still need printed promotional materials in a tech-driven world? The answer is yes. Here are six reasons why print still packs a punch in a smart marketing strategy....

by jeangianfagna

Business Blog Marketing | Smart Marketing Ohio

September 16, 2015

B2B Marketing Creative CRM Marketing Campaigns Marketing Strategy Sales Strategy Uncategorized Websites

7 Reasons Why You (Still) Need a Blog for B2B Marketing

Here are seven reasons why you still need a blog in a smart B2B marketing strategy, plus a compelling B2B blogging success story shared by Rick Short of Indium Corporation at Content Marketing World 2015 in Cleveland, Ohio. #CMWorld...

by jeangianfagna

July 20, 2015

B2B Marketing Creative Direct Mail Marketing Direct Marketing Marketing Campaigns Marketing Strategy Uncategorized

7 Trends to Watch in Direct Mail Marketing

What’s new and what’s working in direct mail these days? Here are seven interesting direct marketing trends I’m seeing as a marketing consultant who often recommends direct mail in a smart marketing strategy for my clients....

by jeangianfagna

February 10, 2015

Advertising Marketing Strategy Sales Strategy Uncategorized

6 Marketing Lessons I Learned as the Mother of the Bride

Brides are spending big money on weddings. According to the Wedding Report, the cost of an average wedding in the U.S. is $25,200. Market research firm IBISWorld estimates that the U.S. wedding industry has grown to $55 billion in annual sales. That’s a lot of cake, tulle, and flowers – and as the mother of the bride, I can tell you from personal experience that it’s also a fascinating example of what works (or doesn’t work) in sales and marketing. Here are six lessons for your smart marketing strategy that...

by jeangianfagna

December 2, 2013

Marketing Campaigns Marketing Strategy Uncategorized

5 Business Fundamentals That Lead to Great Marketing

Behind every great marketing success story is a great business — an organization with such a strong foundation that the marketing (almost) comes easy. Here are five fundamentals of a successful business that are essential for a smart marketing strategy, based on my experience as a marketing consultant....

by jeangianfagna

September 24, 2013

B2B Marketing CRM Marketing Strategy Uncategorized

Service Disruption + Poor Handling = Lost Customer

How the Wall Street Journal lost a 20+-year customer through poor service and impersonal customer relations plus seven tips about customer retention during service disruptions for your smart marketing strategy....

by jeangianfagna

Customer Loyalty Tag

What’s Your Value Proposition? Ask Your Customers

How to Survive Losing a Big Client: 12 Smart Strategies

7 Ways Your Best Customers Can Help You Market Your Business

Big News: How to Tell Clients about Changes to Your Business

6 Reasons You Still Need Print in a Smart Marketing Strategy

7 Reasons Why You (Still) Need a Blog for B2B Marketing

7 Trends to Watch in Direct Mail Marketing

5 Business Fundamentals That Lead to Great Marketing

Service Disruption + Poor Handling = Lost Customer

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