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Customer Loyalty Tag

Gianfagna Strategic Marketing / Posts tagged "Customer Loyalty" (Page 2)
Web Tracking | Gianfagna Marketing Cleveland
July 25, 2013
Advertising Creative CRM Direct Marketing Marketing Campaigns Marketing Strategy Social Media Uncategorized Websites

From Cookies to Creepy: Is Marketing Tracking Going Too Far?

Remember when “cookies” on websites were controversial? People used to be uncomfortable having cookies track their activities on the web. But cookies are nothing compared to the tracking technology available to marketers today. Sophisticated tools enable marketers to follow your every move online and even in real life in a retail store. Having such in-depth customer knowledge and the ability to pinpoint prospects so precisely is a marketer’s dream – but some of the latest technology makes me wonder if we’re on the verge of going too far. Here are some thoughts on the...

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by jeangianfagna
April 16, 2013
Advertising CRM Marketing Campaigns Marketing Strategy Uncategorized

A Peek Inside the C-Suite: CMOs Re-define Marketing’s Role

Chief marketing officers at top companies are using customer insights and passion to build brand equity and increase the strategic value of marketing within their companies, according to new research by Dr. Rachel Talton, an award-winning marketing and branding consultant, researcher, and author in Cleveland, Ohio. Here’s what Talton has learned about today’s CMOs and some tips for how marketing agencies can help clients create smarter marketing strategies....

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by jeangianfagna
November 1, 2012
B2B Marketing CRM Marketing Strategy Sales Strategy Social Media Uncategorized

10 Ways to Start Off on the Right Foot with a New Client

Landing a new client is always great news for business-to-business marketers. But once the celebrating is over, it’s time to get serious. The way you begin a new client relationship can have a big impact on how long you keep the customer. Here are 10 ways to start off on the right foot with a new client in a smart business-to-business marketing strategy....

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by jeangianfagna
May 24, 2012
Direct Marketing Marketing Campaigns Marketing Strategy Sales Strategy Uncategorized

11 Days, 11 Emails: A Lesson in Marketing Overload from Loft

Retail marketers often use email to promote sales and events to customers and prospects that have opted in to receive email communication. It’s a smart marketing strategy when it’s done right. But when it’s done wrong – especially when it’s overdone – retail email marketing can annoy the customer and ruin the relationship, particularly when the customer is new. Case in point: Ann Taylor Loft. Here’s how this retailer bombarded a new customer with 11 emails in the first 11 days of the relationship and provided a powerful example of...

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by jeangianfagna
May 18, 2012
B2B Marketing Marketing Strategy Sales Strategy Uncategorized

Make ‘em Love You: 10 Ways to Be the Client’s Go-To Supplier

External suppliers are critical to the success of nearly every business. Some vendors become trusted partners. Others have good intentions but struggle to deliver. A few fail so miserably they’ll never get a second chance. What makes a great client-vendor relationship? Here are some insights and 10 tips for becoming your client’s favorite vendor....

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by jeangianfagna
March 29, 2012
B2B Marketing CRM Marketing Strategy Sales Strategy Uncategorized

B-to-B Marketing: The Power of the Personal Note

There’s a simple business communication tactic that can have a huge impact on how your clients and prospects feel about you and your organization: The handwritten personal note. Here’s why personal notes are so effective in building strong client relationships and six tips for using personal notes in your smart marketing strategy. ...

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by jeangianfagna
January 31, 2012
B2B Marketing CRM Marketing Campaigns Marketing Strategy Sales Strategy Uncategorized

5 Lessons from My UPS Guy: How to Create Loyal Customers

One of the most difficult marketing challenges is differentiating a service business from its competitors. One strategy is to market the knowledge and experience of the firm’s employees. Another is to focus on how the firm's employees make customers feel. Case in point: Tom, my UPS delivery guy. Here are 5 lessons in how to create loyal customers from a UPS driver in Cleveland....

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by jeangianfagna
Branding Preferences in Young Children | Smart Marketing Cleveland
October 13, 2011
Advertising Marketing Campaigns Marketing Strategy Social Media Uncategorized

Branding at Birth: How Young is Too Young for Marketing?

Did you see the recent article in Adweek about efforts by major consumer marketers like Disney to establish brand preferences in children ages 0-3? The Next Great American Consumer by Brian Braiker provides a fascinating look at this development. Braiker says branding at birth is “a trend—fueled in part by the growth of digital devices—toward aggressively targeting a demographic that didn’t exist, in marketers’ eyes, until recently: infants to 3-year-olds. By getting their logos and iconic characters in front of babies—even those with still-blurry eyesight—they hope to establish brand-name preference...

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by jeangianfagna
June 9, 2011
CRM Marketing Campaigns Marketing Strategy Social Media Uncategorized Websites

Marketing Insights: New Stats Profile Top Social Media Users

The 2011 Social Media Habit Report by Edison Research and Arbitron, reported on Hubspot last week, provides a wealth of statistics that prove the ubiquity and influence of social media. But what’s most fascinating about this new research is the window it opens on the habits of the 46 million Americans who check social sites several times a day. Who are these habitual social media users? And what can marketers learn from their extraordinary level of engagement with social networks? Here’s what this important study shows and three takeaways about social media for...

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by jeangianfagna
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