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Customer Relationships Tag

Gianfagna Strategic Marketing / Posts tagged "Customer Relationships" (Page 5)
April 16, 2013
Advertising CRM Marketing Campaigns Marketing Strategy Uncategorized

A Peek Inside the C-Suite: CMOs Re-define Marketing’s Role

Chief marketing officers at top companies are using customer insights and passion to build brand equity and increase the strategic value of marketing within their companies, according to new research by Dr. Rachel Talton, an award-winning marketing and branding consultant, researcher, and author in Cleveland, Ohio. Here’s what Talton has learned about today’s CMOs and some tips for how marketing agencies can help clients create smarter marketing strategies....

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by jeangianfagna
March 12, 2013
Advertising B2B Marketing Creative Direct Mail Marketing Direct Marketing Marketing Campaigns Marketing Strategy Sales Strategy Uncategorized

More than Swag: Why Branded Premiums are Smart Marketing

Branded premiums and promotional products can be an extremely effective tactic in a smart marketing strategy, especially for business-to-business (B2B) marketers. Here’s why you should be using branded premiums and seven tips for selecting a premium for your business....

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by jeangianfagna
December 19, 2012
Advertising B2B Marketing Direct Mail Marketing Direct Marketing Marketing Campaigns Marketing Strategy Sales Strategy Social Media Uncategorized Websites

10 New Year’s Resolutions for Smart Marketers

At the beginning of a new year, most of us will resolve to live healthier lives and clean out our closets. New Year’s resolutions also can extend to marketing – and many smart marketers use the turning of the calendar page to make some long-overdue changes to their marketing strategies. Here are 10 resolutions to make your marketing more effective in the New Year....

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by jeangianfagna
December 3, 2012
Creative Marketing Strategy Social Media Uncategorized

How to Use Your Brand Voice to Be Heard in Social Media

Social media is the noisiest place on the planet. Every day, there are over 1 billion Facebook posts and 400 million Tweets. If you’re straining to be heard amid the social media din, try using one of your most powerful marketing assets: The voice of your brand. Here’s why brand voice is important in a smart marketing strategy, especially for social media marketing....

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by jeangianfagna
November 1, 2012
B2B Marketing CRM Marketing Strategy Sales Strategy Social Media Uncategorized

10 Ways to Start Off on the Right Foot with a New Client

Landing a new client is always great news for business-to-business marketers. But once the celebrating is over, it’s time to get serious. The way you begin a new client relationship can have a big impact on how long you keep the customer. Here are 10 ways to start off on the right foot with a new client in a smart business-to-business marketing strategy....

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by jeangianfagna
July 26, 2012
B2B Marketing CRM Marketing Strategy Sales Strategy Uncategorized

How to Create a Great White Paper: 10 Tips for Success

White papers are one of the best ways to market a business or professional services company. But there's more to developing an effective white paper than just writing about what you know. To create a white paper that supports a smart marketing strategy by establishing your credibility as an expert in your marketplace and positioning your company as a preferred solution provider, you need to plan carefully and think strategically. In part two of a three-part blog post, here are 10 tips for creating a great white paper from my...

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by jeangianfagna
July 5, 2012
CRM Marketing Strategy Social Media Uncategorized

How Breaking a Customer Promise Can Hurt Your Brand

our company’s brand represents the value customers receive when they interact with your business. It's a promise: When you choose to purchase from us, this is what we will deliver to you. When you break that promise – through defective products, shoddy workmanship, or poor service – you might lose the customer. But in this age of social media, you might also lose your reputation. Remember the musician who made a YouTube video about United Airlines breaking his guitar? It got more than 12 million views and spawned a whole culture of...

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by jeangianfagna
June 21, 2012
B2B Marketing CRM Marketing Campaigns Marketing Strategy Uncategorized

7 Misconceptions about Marketing that Can Hurt Your Business

A smart marketing strategy is critical to the success of your business. But many companies have misconceptions about marketing that can hamper their ability to successfully promote their products and services in a competitive marketplace. Here are seven marketing misconceptions I often see in my work as a marketing consultant that can limit the effectiveness of your marketing plan and cause you to miss sales opportunities....

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by jeangianfagna
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