Direct Mail | Gianfagna Strategic Marketing

June 17, 2010

Direct Mail Marketing Direct Marketing Marketing Strategy Uncategorized

New Benchmarks for Direct Marketing Response Rates: How Do Yours Compare?

The 2010 Response Rate Trends Report is out from the Direct Marketing Association (DMA), and if direct marketing is part of your smart marketing strategy, this report provides valuable response and cost metrics you can use to benchmark the success of your direct marketing campaigns. Here are the key findings. ...

by jeangianfagna

May 26, 2010

Uncategorized

Old Trade Show Leads? Re-Qualify Them or Toss Them

If you’re a business-to-business marketer who uses trade shows to get leads for new business, you probably send direct mail and email marketing to prospects after the show to convert prospects to customers. Lead generation via trade shows can be an important part of a smart marketing strategy, but if leads aren’t well qualified at the outset – and frequently re-qualified if they stay on your prospect database over time – your post-show direct mail and email campaigns could be a waste of your marketing resources. Here’s a case study in...

by jeangianfagna

May 19, 2010

Direct Mail Marketing Direct Marketing Marketing Strategy Uncategorized

Why Direct Marketing Campaigns Fail: 7 Common Mistakes

Direct marketing can be one of the most powerful elements of a smart marketing strategy, especially if you need to generate leads for a field sales force. But strategic errors can doom your direct marketing campaign to failure. Here are seven common mistakes in direct marketing strategy and ways to avoid them....

by jeangianfagna

May 12, 2010

Creative Direct Mail Marketing Direct Marketing Marketing Campaigns Marketing Strategy Uncategorized

10 Tried-and-True Principles of Creative Direct Marketing

Is direct marketing part of your smart marketing strategy? Here are 10 tried-and-true principles for developing a high-impact creative approach for your next direct marketing campaign....

by jeangianfagna

April 27, 2010

CRM Direct Mail Marketing Direct Marketing Marketing Campaigns Marketing Strategy Uncategorized

When Bad Marketing Happens to Good Customers

Loyal customers are a marketer’s best source of new sales and referrals. That’s why smart marketers treat their best customers like gold, and why earning customer loyalty is the goal of every smart marketing strategy. Except at Toyota. Their recent direct mail campaign to a loyal Toyota customer broke many of the rules of effective direct marketing and harmed a 25-year customer relationship. Here's why this campaign failed and what Toyota should have done instead. ...

by jeangianfagna

April 7, 2010

Uncategorized

How to Avoid the 7 Deadly Sins of Direct Marketing Lead Generation

If your sales team often complains about the leads they receive from your direct marketing campaigns – or if you’re frustrated with lackluster lead follow-up and low conversion rates – you may be unwittingly committing one of the seven deadly sins of direct marketing lead generation. Here are the common mistakes business-to-business marketers make with direct marketing lead generation and tips on how to avoid them. ...

by jeangianfagna

March 23, 2010

Direct Mail Marketing Direct Marketing Marketing Strategy Uncategorized

How to Create a Great Direct Marketing Offer, Part 2

What should you offer to generate higher response to your direct marketing campaign? Here are ideas for producing orders, generating leads, and driving retail traffic through an effective direct marketing offer....

by jeangianfagna

March 16, 2010

Direct Mail Marketing Direct Marketing Marketing Strategy Uncategorized

How to Create a Great Direct Marketing Offer, Part 1

After the list, the offer is the most important element of a direct marketing campaign. In the first part of a two-part post, here are the basics of creating a great offer for your next direct marketing campaign....

by jeangianfagna

February 16, 2010

CRM Direct Mail Marketing Marketing Campaigns Marketing Strategy Uncategorized

5 Ways to Use Data to Create Compelling Direct Mail

Savvy direct marketers are using data and digital printing technology to develop engagign creative approaches and compelling direct mail campaigns that are almost fully customized to the individual recipient. Here are five ways to use data to develop great direct mail creative....

by jeangianfagna

February 4, 2010

CRM Direct Mail Marketing Marketing Campaigns Marketing Strategy

Why Customer Data is Essential for Effective Marketing – Especially to Your Customers

When marketing to current or lapsed customers, it's essential to use your knowledge of the customer -- gleaned from database analysis -- to deliver a direct mail package or email that acknowledges and capitalizes on the customer's relationship with your organization....

by jeangianfagna

Direct Mail Tag

New Benchmarks for Direct Marketing Response Rates: How Do Yours Compare?

Old Trade Show Leads? Re-Qualify Them or Toss Them

Why Direct Marketing Campaigns Fail: 7 Common Mistakes

10 Tried-and-True Principles of Creative Direct Marketing

When Bad Marketing Happens to Good Customers

How to Avoid the 7 Deadly Sins of Direct Marketing Lead Generation

How to Create a Great Direct Marketing Offer, Part 2

How to Create a Great Direct Marketing Offer, Part 1

5 Ways to Use Data to Create Compelling Direct Mail

Why Customer Data is Essential for Effective Marketing – Especially to Your Customers

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