Search
info@gianfagnamarketing.com
(440) 808-4700
Mobile Logo
 

Facebook Tag

Gianfagna Strategic Marketing / Posts tagged "Facebook" (Page 2)
June 7, 2012
B2B Marketing Marketing Strategy Social Media Uncategorized Websites

5 Reasons to Build Your Social Media Marketing Around a Blog

Should you be blogging? If you’re marketing via social media, the answer is yes. Almost every successful social media marketing strategy has a blog as a core element. Blogging offers marketers many powerful advantages. Here are five reasons blogging is crucial to a smart marketing strategy for every marketer using social media. 5 Ways Blogs Help Social Media Marketers Blogging creates natural opportunities for social media updates. Every blog post is something new and valuable to share with your followers on Facebook, LinkedIn, Twitter, and other social media. Blogging makes you more than a content...

View More
by jeangianfagna
February 21, 2012
B2B Marketing Marketing Campaigns Marketing Strategy Sales Strategy Social Media Uncategorized Websites

7 Ways to Get Results from Your Business-to-Business Blog

Every marketing guru (including me) is telling their clients to blog, for lots of good reasons. But blogging is a big commitment. Do blogs produce real results for B2B marketers? Does blogging truly lead to fame and fortune? I’ve just completed my second year writing a blog about marketing strategy. Here are seven ways I’ve used the blog to increase visibility for my business (fame) and get new clients (fortune) and some blogging tips for your smart marketing strategy. ...

View More
by jeangianfagna
January 23, 2012
Advertising B2B Marketing Marketing Campaigns Marketing Strategy Social Media Uncategorized Websites

What’s Next in Digital Media? Answers from the Experts

Digital media is transforming how marketers engage with customers and prospects. Whether you’re marketing to business executives or consumers, it’s critical to monitor the fast-changing digital media space. So what’s on the horizon for digital media in 2012 and what does it mean to marketers? Three marketing experts shared their forecasts last week at a program sponsored by the American Advertising Federation-Cleveland. Here’s what these digital media pros see in their crystal balls and some insights for using digital media in your smart marketing strategy. ...

View More
by jeangianfagna
Social Media Marketing Management | Gianfagna Strategic Marketing
November 9, 2011
B2B Marketing Marketing Strategy Social Media Uncategorized Websites

How to be a Great Content Curator on Social Media

The most successful social media marketers create and publish a high volume of original content through blogs, videos, white papers, and other vehicles. But they also share quality content produced by others. Gathering, sorting, and republishing content from other authors that you believe your followers will value is called curation. By being a great content curator, you help customers, prospects, and colleagues find the “good stuff” online and know what to read. This not only makes you an informative and influential social media contributor, but it also helps attract new followers....

View More
by jeangianfagna
Branding Preferences in Young Children | Smart Marketing Cleveland
October 13, 2011
Advertising Marketing Campaigns Marketing Strategy Social Media Uncategorized

Branding at Birth: How Young is Too Young for Marketing?

Did you see the recent article in Adweek about efforts by major consumer marketers like Disney to establish brand preferences in children ages 0-3? The Next Great American Consumer by Brian Braiker provides a fascinating look at this development. Braiker says branding at birth is “a trend—fueled in part by the growth of digital devices—toward aggressively targeting a demographic that didn’t exist, in marketers’ eyes, until recently: infants to 3-year-olds. By getting their logos and iconic characters in front of babies—even those with still-blurry eyesight—they hope to establish brand-name preference...

View More
by jeangianfagna
Importance of Marketing with Social Media | Smart Marketing Ohio
September 30, 2011
Marketing Campaigns Marketing Strategy Social Media Uncategorized

How to Get Your Company Excited about Social Media Marketing

How many times have people at your company told you that they just don’t “get” social media – or understand why your company needs to join Justin Beiber and Lady Gaga on Facebook, YouTube, and Twitter? These aren’t just idle comments. Misconceptions about social media can hurt your brand and hamper your ability to compete in your marketplace by limiting your company’s participation in the social media dialogue. And if the people who hold those misconceptions also control the marketing budget, alarm bells should be ringing in the marketing...

View More
by jeangianfagna
Social Media Marketing Success | Smart Marketing Cleveland
August 24, 2011
Direct Mail Marketing Direct Marketing Marketing Strategy Social Media Uncategorized

For Social Media Success, Think Like a Direct Marketer

Clients of my marketing agency often want help with social media marketing. So I’ve been researching best practices and using my own experience as a blogger and social media marketer to help clients integrate social media into a smart marketing strategy. And guess what? I’ve discovered a simple secret about social media: To achieve success, you need to think like a direct marketer....

View More
by jeangianfagna
July 22, 2011
B2B Marketing Marketing Strategy Social Media Uncategorized Websites

10,000 Subscribers: How a Marketing Blogger Achieved Success

Blogging is one of the most powerful ways to market your company. But only a few of the 156 million people who are publishing blogs achieve a big following. One is Chris Brown, owner of Marketing Resources & Results, a full-service marketing consulting firm in Northeast Ohio that helps companies attract new customers. Chris has published the blog Branding & Marketing since 2006. She’s written more than 900 articles on marketing strategy, marketing tactics, branding, social media, and market research. Last week, she reached a major blogging milestone: 10,000 subscribers. In this interview...

View More
by jeangianfagna
June 27, 2011
CRM Marketing Campaigns Marketing Strategy Social Media Uncategorized

Shut Up, Already: How Over-Marketing Kills Relationships

Permission-based marketing is now at the heart of relationships between companies and their customers and prospects. People opt-in to receive your emails, like your company on Facebook, subscribe to an RSS feed from your website or your channel on YouTube, or follow you on Twitter or LinkedIn. But having permission to market to someone isn’t a license to bombard them with marketing messages. In fact, not knowing when to shut up is a classic marketing mistake. Here’s how over-marketing can kill a customer or prospect relationship and 7 ways to avoid this...

View More
by jeangianfagna
Show Buttons
Hide Buttons