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Gianfagna Strategic Marketing / Posts tagged "Facebook" (Page 3)
June 9, 2011
CRM Marketing Campaigns Marketing Strategy Social Media Uncategorized Websites

Marketing Insights: New Stats Profile Top Social Media Users

The 2011 Social Media Habit Report by Edison Research and Arbitron, reported on Hubspot last week, provides a wealth of statistics that prove the ubiquity and influence of social media. But what’s most fascinating about this new research is the window it opens on the habits of the 46 million Americans who check social sites several times a day. Who are these habitual social media users? And what can marketers learn from their extraordinary level of engagement with social networks? Here’s what this important study shows and three takeaways about social media for...

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by jeangianfagna
May 4, 2011
B2B Marketing Creative Marketing Campaigns Marketing Strategy Social Media Uncategorized Websites

10 Ways to Boost the Marketing Value of Your Website

Are you getting the results you want from your website? Whether you’re a business-to-business (B2B) or business-to-consumer (B2C) marketer, a great website is essential for a smart marketing strategy. Here are 10 ideas to boost the marketing value of your website through higher traffic, better search engine rankings, and more effective engagement with your customers and prospects. ...

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by jeangianfagna
April 13, 2011
B2B Marketing Creative Marketing Strategy Social Media Uncategorized Websites

How Adding a Blog to a B2B Website Boosted Traffic 562%

Nearly every marketing consultant is advising their clients to create a blog. Why? Because blogging is one of the best ways to increase website traffic and improve search engine rankings. But let’s be honest: Blogging can be a big commitment. A smart marketer has to ask, is it worth the time and effort? Can someone prove that it really works? And what can you do to increase your odds of success, especially if you’re in business-to-business (B2B) marketing? Here’s how traffic to my website skyrocketed in one year thanks to the addition...

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by jeangianfagna
April 11, 2011
B2B Marketing CRM Marketing Strategy Social Media Uncategorized

New Sales Rep, Key Account: Top 10 Tips for B2B Success

Smart business-to-business (B2B) marketers work hard to create and keep great relationships with their clients. In my last post, I shared the story of how a new B2B sales rep nearly destroyed a 10-year client relationship with my marketing agency by making six crucial mistakes in the first meeting. But transitioning a legacy client to a new sales rep doesn’t have to be a sales minefield. When handled well, assigning a new rep to a key account can be an opportunity to increase the client’s satisfaction and boost sales. Here are 10 things...

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by jeangianfagna
January 20, 2011
B2B Marketing CRM Marketing Strategy Social Media Uncategorized

21 Tips for Power Networking: When the Product is You

If you break into a cold sweat at the thought of walking into a business networking event as a complete stranger, you’re not alone. Networking is essential to building and growing a business, especially for business-to-business (B2B) marketers who participate in professional associations and trade shows. But it takes skill and experience to feel confident in a networking situation, and it takes careful planning to capitalize on the value of networking for lead generation. Here’s what I’ve learned about personal marketing and successful networking at B2B events, and 21 tips you can use...

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by jeangianfagna
January 12, 2011
B2B Marketing Creative Direct Marketing Marketing Strategy Social Media Uncategorized

10 Lessons for Blogging Success: Year 1 as a B2B Blogger

Blogging is a powerful marketing tool and an increasingly popular tactic in a smart marketing strategy, especially for business-to-business (B2B) marketers. I know, because I launched this blog to promote my Cleveland-based marketing consulting business exactly a year ago. Here are 10 lessons I’ve learned in my first year as a B2B blogger and three ways blogging has boosted my business. ...

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by jeangianfagna
October 20, 2010
Direct Mail Marketing Direct Marketing Marketing Campaigns Marketing Strategy Social Media Uncategorized

What’s Driving Social Media Success? Traditional Marketing

Social media is all the rage in marketing, and with good reason. Just look at the numbers. Can you think of any other communications platform with more than half a billion users like Facebook? Or another forum where more than 90 million messages are posted every day, like Twitter? As people have flocked to social media, so have marketers. But new research by DDB Worldwide and Opinionway Research published in eMarketer reveals a surprising fact: The driving force behind social media success is outreach by brand marketers via campaigns...

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by jeangianfagna
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