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Lead Generation Tag

Gianfagna Strategic Marketing / Posts tagged "Lead Generation" (Page 2)
July 30, 2014
B2B Marketing CRM Marketing Campaigns Marketing Strategy Sales Strategy Uncategorized Websites

Marketing Tips: How to Create an Effective E-Newsletter

Once cast aside as an old-school marketing tactic, email newsletters are making a comeback as a powerful channel for supporting content marketing and customer relationship management, especially for business-to-business marketers. In part two of a two-part blog post, here are 10 tips for creating a successful e-newsletter that your customers, prospects, and colleagues will welcome in their in-boxes. Treat your newsletter like a real publication. Develop an editorial plan and schedule. Outline several months’ worth of content. Appoint an editor who’s a skilled writer. Create a professionally designed header and an...

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by jeangianfagna
Modern E-Newsletters | Smart Marketing Cleveland Ohio
July 23, 2014
B2B Marketing Creative CRM Marketing Campaigns Marketing Strategy Sales Strategy Uncategorized Websites

Old School No More: Why E-Newsletters are Back in Marketing

Email newsletters used to be part of almost every organization’s marketing strategy. Then blogging and social media came along and e-newsletters lost their luster. Many marketers stopped producing them. But as more and more companies embrace content marketing and customer relationship management, marketers are rediscovering the value of e-newsletters. In part one of a two-part post, here’s why an e-newsletter can be a powerful tool in a smart marketing strategy and some tips for e-newsletter success. Out of the Trash Heap and into Your Inbox When web technology created dynamic new channels for communications,...

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by jeangianfagna
January 20, 2014
B2B Marketing Creative Direct Marketing Marketing Campaigns Marketing Strategy Public Relations Social Media Uncategorized Websites

New Report: How to Use White Papers to Market Your Business

White papers can be a powerful tool in a smart business-to-business marketing strategy, especially for marketers of professional business services. But how do you develop a great white paper? And how should you use white papers in a marketing plan? Gianfagna Strategic Marketing has just published a comprehensive, free guide to using white papers in B2B marketing. Our report explains why white papers are so effective in establishing credibility, the steps of creating a high-impact white paper, and how to maximize the value of white papers in your B2B marketing...

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by jeangianfagna
March 12, 2013
Advertising B2B Marketing Creative Direct Mail Marketing Direct Marketing Marketing Campaigns Marketing Strategy Sales Strategy Uncategorized

More than Swag: Why Branded Premiums are Smart Marketing

Branded premiums and promotional products can be an extremely effective tactic in a smart marketing strategy, especially for business-to-business (B2B) marketers. Here’s why you should be using branded premiums and seven tips for selecting a premium for your business....

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by jeangianfagna
December 19, 2012
Advertising B2B Marketing Direct Mail Marketing Direct Marketing Marketing Campaigns Marketing Strategy Sales Strategy Social Media Uncategorized Websites

10 New Year’s Resolutions for Smart Marketers

At the beginning of a new year, most of us will resolve to live healthier lives and clean out our closets. New Year’s resolutions also can extend to marketing – and many smart marketers use the turning of the calendar page to make some long-overdue changes to their marketing strategies. Here are 10 resolutions to make your marketing more effective in the New Year....

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by jeangianfagna
July 26, 2012
B2B Marketing CRM Marketing Strategy Sales Strategy Uncategorized

How to Create a Great White Paper: 10 Tips for Success

White papers are one of the best ways to market a business or professional services company. But there's more to developing an effective white paper than just writing about what you know. To create a white paper that supports a smart marketing strategy by establishing your credibility as an expert in your marketplace and positioning your company as a preferred solution provider, you need to plan carefully and think strategically. In part two of a three-part blog post, here are 10 tips for creating a great white paper from my...

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by jeangianfagna
February 21, 2012
B2B Marketing Marketing Campaigns Marketing Strategy Sales Strategy Social Media Uncategorized Websites

7 Ways to Get Results from Your Business-to-Business Blog

Every marketing guru (including me) is telling their clients to blog, for lots of good reasons. But blogging is a big commitment. Do blogs produce real results for B2B marketers? Does blogging truly lead to fame and fortune? I’ve just completed my second year writing a blog about marketing strategy. Here are seven ways I’ve used the blog to increase visibility for my business (fame) and get new clients (fortune) and some blogging tips for your smart marketing strategy. ...

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by jeangianfagna
Direct Marketing Mail | Smart Marketing Gianfagna
December 14, 2011
B2B Marketing Direct Mail Marketing Direct Marketing Marketing Campaigns Marketing Strategy Uncategorized

USPS Service Cuts: Why Direct Marketers Should Be Worried

The announcement last week that the U.S. Postal Service plans to eliminate next-day delivery of first-class mail was hard news for direct marketers like me to hear. Not because the direct mail campaigns our marketing agency creates require next day delivery. In most cases, we mail standard class to get lower rates and we factor in the necessary delivery time when crafting a marketing plan. But I got a sinking feeling when I heard this latest news. I fear that as service delivery levels continue to fall and the cost of using...

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by jeangianfagna
Guide to Website Building | Gianfagna Strategic Marketing Cleveland Ohio
November 2, 2011
Uncategorized

A Step-by-Step Guide to Planning a Great Website

Every smart marketer knows the importance of an effective website. But there’s a big difference between a good site and a great one. A great website is the foundation of a smart marketing strategy. It supports your brand promise and differentiates you from competitors. It delivers high-value information that demonstrates your capabilities and makes people want to do business with you. And if you’re a business-to-business (B2B) marketer, it’s probably also your best tool for lead generation, according to new research. So how do you create a great website? It’s all in...

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by jeangianfagna
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