Market Research | Gianfagna Strategic Marketing

August 28, 2018

B2B Marketing Blog CRM Marketing Campaigns Marketing Strategy Sales Strategy

What’s Your Value Proposition? Ask Your Customers

Understanding the unique value your business delivers to customers is essential for a smart marketing strategy. Yet many businesses struggle to define their value proposition, especially B2B marketers that sell intangible business services. But defining your value proposition is easier than you think: Just ask your customers. In part one of a two-part post, here’s how Cleveland marketing consultant Jean Gianfagna recommends conducting customer interviews to determine a value proposition....

by jeangianfagna

August 24, 2018

Advertising Creative Marketing Campaigns Marketing Strategy Uncategorized

Marketing Insights: How the Class of 2022 Sees the World

Do you market to college students and teens? There are valuable insights for your smart marketing strategy in the annual Beloit College Mindset list, just released this week. Here are just a few of the interesting observations from this year’s list for today’s 18-year-olds, who were born in 2000 and are the college class of 2022....

by jeangianfagna

February 9, 2016

Advertising B2B Marketing Marketing Strategy Public Relations Sales Strategy Uncategorized Websites

How to Change Your Organization’s Name: A Marketer’s Guide

An identity change is a major undertaking with enormous marketing implications for any business. Where do you start? How do you do it? And how do you avoid mistakes? Here are the steps of planning a name change and selecting a new name for your organization....

by jeangianfagna

Generational Marketing | Smart Marketing Cleveland Ohio

August 19, 2015

Advertising Creative Marketing Campaigns Marketing Strategy Sales Strategy Uncategorized

Marketing to Today’s College Students: 10 Key Insights

The annual Beloit College Mindset List profiles how incoming college freshmen view the world, offering fascinating insights for marketers into the next generation of consumers. Here are 10 key takeaways for marketers from this year’s list for the Class of 2019....

by jeangianfagna

April 16, 2013

Advertising CRM Marketing Campaigns Marketing Strategy Uncategorized

A Peek Inside the C-Suite: CMOs Re-define Marketing’s Role

Chief marketing officers at top companies are using customer insights and passion to build brand equity and increase the strategic value of marketing within their companies, according to new research by Dr. Rachel Talton, an award-winning marketing and branding consultant, researcher, and author in Cleveland, Ohio. Here’s what Talton has learned about today’s CMOs and some tips for how marketing agencies can help clients create smarter marketing strategies....

by jeangianfagna

January 21, 2013

Advertising Creative Marketing Campaigns Marketing Strategy Uncategorized

Why Listening is the Most Powerful Skill in Marketing

A successful career in marketing requires many skills, such as copywriting, graphic design, and project management. But there’s one skill everyone in marketing needs to master, no matter what their role: Listening. Here’s why listening is essential for marketing success and 10 tips for doing it better....

by jeangianfagna

August 21, 2012

Advertising Creative Marketing Campaigns Marketing Strategy Uncategorized

Marketing Insights: How the Class of 2016 Sees the World

If you sell to college students, the annual Beloit College Mindset List is a must-read. Each year, Beloit’s researchers profile the cultural touchstones that shape the lives of students entering college. It’s a critically important tool for marketers who sell to this influential demographic. Here are some insights from the 2016 Beloit Mindset List for your smart marketing strategy....

by jeangianfagna

Market Research Tag

What’s Your Value Proposition? Ask Your Customers

Marketing Insights: How the Class of 2022 Sees the World

How to Change Your Organization’s Name: A Marketer’s Guide

Marketing to Today’s College Students: 10 Key Insights

A Peek Inside the C-Suite: CMOs Re-define Marketing’s Role

Why Listening is the Most Powerful Skill in Marketing

Marketing Insights: How the Class of 2016 Sees the World

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