Is the Walgreens nude beach ad the worst ad on TV? Here's why this cringe-worthy campaign is a creative failure and how to avoid similar mistakes in your smart marketing strategy....
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Do marketers still need printed promotional materials in a tech-driven world? The answer is yes. Here are six reasons why print still packs a punch in a smart marketing strategy....
View MoreIf you’re a B2B marketer and an expert in your field, there’s a content marketing tactic you should seriously consider: Writing a book. Here’s what makes a book such a powerful element of a smart marketing strategy, as shared by an expert at Content Marketing World in Cleveland, Ohio....
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Here are seven reasons why you still need a blog in a smart B2B marketing strategy, plus a compelling B2B blogging success story shared by Rick Short of Indium Corporation at Content Marketing World 2015 in Cleveland, Ohio. #CMWorld...
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The annual Beloit College Mindset List profiles how incoming college freshmen view the world, offering fascinating insights for marketers into the next generation of consumers. Here are 10 key takeaways for marketers from this year’s list for the Class of 2019....
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In this new, technology-driven world of marketing, do the proven principles of marketing strategy still apply? Or are there new rules for marketing success? Here are five new marketing rules created by the enormous impact of technology plus five time-tested marketing principles -- and the reasons to consider both in a smart marketing strategy....
View MoreWhat’s new and what’s working in direct mail these days? Here are seven interesting direct marketing trends I’m seeing as a marketing consultant who often recommends direct mail in a smart marketing strategy for my clients....
View MoreIf content marketing is part of your smart marketing strategy, consistent blogging is essential. In fact, letting your blog lapse can be a big marketing mistake. How do I know? I just did it. Here’s why a break in blogging can be bad for your business – and five ways to get your blog back on track....
View MoreAre you looking to create a great advertising campaign for your organization? Come to Cleveland. While we’re not Madison Avenue or even Michigan Avenue, some of the best advertising and marketing campaigns in America are being produced in Northeast Ohio. Here are 10 reasons why Cleveland, Ohio is a terrific advertising town and a great place to create and execute a smart marketing strategy....
View MoreThe Super Bowl is marketing nirvana for advertisers. Not only is it the most-viewed TV program of the year, but viewers are almost as interested in the ads as the game. But how do you know if a Super Bowl ad will be a winner -- and a smart marketing strategy? Here's my annual guide for how to evaluate the marketing effectiveness of Super Bowl advertising....
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