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Marketing Consulting Tag

Gianfagna Strategic Marketing / Posts tagged "Marketing Consulting" (Page 3)
June 27, 2013
Advertising B2B Marketing Marketing Campaigns Marketing Strategy Public Relations Sales Strategy Social Media Uncategorized Websites

13 Ways to Turn Business Awards into Marketing Gold

Have you or your business won an award? Congratulations! Once you’ve toasted to your success, it’s time to capitalize on your honor to promote your business. Here are 13 ideas for showcasing business awards in a smart marketing strategy. Why Awards are Great for Marketing Awards offer your business powerful marketing advantages. Winning an award enables you to: Stand apart from your competitors; Position your company as tops in your field; Instill pride in your staff; Spotlight your staff’s capabilities and achievements; Remind clients and prospects of your commitment to excellence; Generate positive...

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by jeangianfagna
June 12, 2013
Advertising B2B Marketing Creative Marketing Campaigns Marketing Strategy Social Media Uncategorized Websites

Creating a WordPress Website: 10 Tips & Tricks

re you creating a new website for your business? You may want to build it on WordPress. WordPress is a free blogging and content management system and a hugely popular website platform. More than 60 million sites are on WordPress, with 330 million visitors viewing 3.4 billion pages each month. We recently created WordPress sites for one of our clients and for our strategic marketing consulting firm in Cleveland. Here are some tips and tricks we learned about WordPress that could be helpful to your smart marketing strategy....

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by jeangianfagna
May 23, 2013
Advertising Creative Marketing Strategy Sales Strategy Uncategorized

How Trader Joe’s Creates Branding Magic with Facial Tissues

Trader Joe’s, the quirky grocer and wine merchant, is destination shopping for many consumers. There’s a Trader Joe’s near my home in Cleveland, Ohio and my friends often find a way to squeeze in a trip to Trader Joe’s when they visit. Why is Trader Joe’s so popular? Because it does two things exceptionally well: It sells high-quality food and wine at value prices and masterfully brands itself and its private label products. Here’s how Trader Joe’s turns an ordinary private label product – a box of facial tissues – into a...

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by jeangianfagna
May 15, 2013
B2B Marketing Marketing Strategy Sales Strategy Social Media Uncategorized

Why Facebook Fizzled as a B2B Marketing Channel

f you’re a business-to-business marketer who still doesn’t have a business page on Facebook, relax: You probably don’t need to be on Facebook after all. As social media has matured, each social media channel’s role and value has become clearer. Though Facebook is by far the dominant social network, B2B marketers increasingly are questioning its value for connecting with business decision-makers. I’m no longer advising most of my B2B marketing clients to focus on Facebook. Here’s why – and what it might mean for your smart marketing strategy....

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by jeangianfagna
April 30, 2013
Advertising Creative Marketing Campaigns Marketing Strategy Public Relations Sales Strategy Social Media Uncategorized

When Does “Edgy” Marketing Go Over the Edge?

Have you seen the new “Ship My Pants?” ad campaign from Kmart? The TV spot is a viral sensation with nearly 16 million YouTube views. It’s been featured on CNN and The Today Show and it’s everywhere on social media. But just imagine the discussion that took place at Kmart when the company’s ad agency, Draftfcb Chicago, proposed an idea that sounds a lot like what happens when you don’t have time to make it to the bathroom. When is “edgy” marketing over the edge? Would you have said yes to “ship my...

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by jeangianfagna
April 16, 2013
Advertising CRM Marketing Campaigns Marketing Strategy Uncategorized

A Peek Inside the C-Suite: CMOs Re-define Marketing’s Role

Chief marketing officers at top companies are using customer insights and passion to build brand equity and increase the strategic value of marketing within their companies, according to new research by Dr. Rachel Talton, an award-winning marketing and branding consultant, researcher, and author in Cleveland, Ohio. Here’s what Talton has learned about today’s CMOs and some tips for how marketing agencies can help clients create smarter marketing strategies....

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by jeangianfagna
March 29, 2013
Advertising B2B Marketing Creative Marketing Campaigns Marketing Strategy Uncategorized

Should You Hire that Marketing Agency? 7 Questions to Ask

Choosing a marketing agency to help you develop and execute a smart marketing strategy is a critical decision for your business. But how do you know if a new agency is right for you? And how can you avoid making a mistake? Here’s some advice for advertisers about evaluating agencies, from my experience on the agency side and as a former client....

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by jeangianfagna
January 29, 2013
Advertising Creative Marketing Campaigns Marketing Strategy Uncategorized

Is That Super Bowl Ad Effective Marketing? 7 Ways to Judge

An estimated 111 million people will be watching this year’s Super Bowl and a recent survey showed that many American adults prefer watching commercials to watching the game. That’s why marketers are willing to spend an average of $3.8 million for a 30-second spot. When you have an audience that big and that eager to hear your message, your ad had better be great. But how do you know if an ad campaign or creative concept will be a winner -- or be worthy of such a huge marketing investment? What makes...

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by jeangianfagna
January 2, 2013
Creative Direct Mail Marketing Direct Marketing Marketing Campaigns Marketing Strategy Uncategorized

Don’t Underestimate the Power of “Old School” Direct Mail

Social media and web marketing have pushed direct mail to the back burner for some marketers, but a classic direct mail package, using all the tactics and techniques that have been tested for generations, can still be a powerful marketing tool. Here’s why “old school” direct marketing still packs a punch – and some tips for using it in your smart marketing strategy....

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by jeangianfagna
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