If an event like the Covid-19 pandemic happens again – or another development upends your marketing plan with little notice – what should you do? Here’s how to quickly rethink your marketing plan for a smart marketing strategy....
View MoreThe pandemic forced marketers everywhere to rethink their approaches. Some marketers stopped promoting entirely, while others adjusted and prevailed. Here’s what we can learn about smart marketing planning from those who successfully navigated an unprecedented challenge....
View MoreIf you sell products or services to college students and teens, head’s up: The new Marist College Mindset List is out, and it offers valuable insights for your smart marketing strategy. Previously associated with Beloit College, this is the 22nd edition of the Mindset List and the first year that it has been affiliated with Marist College. The Mindset List shares fascinating facts and findings about the incoming class of college freshman and how they see the world. This is the first college class born in the 21st century. Everyone who markets to...
View MoreUnderstanding and articulating the unique value your organization delivers to your customers – your value proposition – is crucial for smart marketing. Here are seven ways to use the value proposition insights gleaned from customer interviews in a smart marketing strategy....
View MoreEven if sales are up, critical marketing issues could be lurking behind the scenes that are limiting your company's success – or threatening your future. A marketing audit can help you find out. Here’s why auditing your marketing – when times are bad or good – can be so important to a smart marketing strategy....
View More
Marketing is one of the most important factors in the success of a new business. So before you put your name on the door, consider this: Every business needs a marketing plan that outlines objectives, positioning, messaging, targeted audiences, channels, tactics, and implementation. Whether you develop that plan yourself or hire a marketing consultant or agency, there are the 10 key questions every new business owner must answer to create a smart marketing strategy....
View MoreEven if you have the budget to execute marketing projects and a marketing agency standing by to help, there’s another factor that can impact your success: Your internal marketing bandwidth. Someone on your team has to make all that marketing happen -- and it's easy to get in over your head. Here’s how to prevent this problem in your smart marketing strategy....
View More
The beginning of a new year is also an ideal time to make some resolutions to improve your marketing. Here are 9 resolutions that can help you produce better results from your marketing investment and develop a smarter marketing strategy in the coming year....
View MoreIs the Walgreens nude beach ad the worst ad on TV? Here's why this cringe-worthy campaign is a creative failure and how to avoid similar mistakes in your smart marketing strategy....
View More
Do marketers still need printed promotional materials in a tech-driven world? The answer is yes. Here are six reasons why print still packs a punch in a smart marketing strategy....
View More
