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Marketing Plans Tag

Gianfagna Strategic Marketing / Posts tagged "Marketing Plans" (Page 3)
January 20, 2014
B2B Marketing Creative Direct Marketing Marketing Campaigns Marketing Strategy Public Relations Social Media Uncategorized Websites

New Report: How to Use White Papers to Market Your Business

White papers can be a powerful tool in a smart business-to-business marketing strategy, especially for marketers of professional business services. But how do you develop a great white paper? And how should you use white papers in a marketing plan? Gianfagna Strategic Marketing has just published a comprehensive, free guide to using white papers in B2B marketing. Our report explains why white papers are so effective in establishing credibility, the steps of creating a high-impact white paper, and how to maximize the value of white papers in your B2B marketing...

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by jeangianfagna
December 31, 2013
Advertising B2B Marketing Direct Marketing Marketing Campaigns Marketing Strategy Sales Strategy Social Media Uncategorized Websites

10 Bad Marketing Habits to Break in the New Year

ven the best marketers can find themselves stuck in bad habits – harmful behaviors that limit the effectiveness of marketing campaigns and waste valuable marketing resources. Like breaking any bad habit, the New Year is a good time to make a fresh start. Here are 10 ways you could be hurting your marketing and recommendations for a better approach from a Cleveland, Ohio marketing consultant....

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by jeangianfagna
December 12, 2013
B2B Marketing Direct Mail Marketing Direct Marketing Marketing Campaigns Marketing Strategy Sales Strategy Uncategorized Websites

7 Smart Reasons to Use Catalogs in B2B Product Marketing

Before the web, marketers of business products relied on direct mail catalogs as their primary selling tools. But now everyone shops online. In a web-based world, do B2B product marketers still need print catalogs? Yes: Here are seven reasons why print catalogs continue to play an essential role in a smart marketing strategy for marketers of business products....

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by jeangianfagna
October 25, 2013
Advertising B2B Marketing Creative Direct Mail Marketing Direct Marketing Marketing Campaigns Marketing Strategy Social Media Uncategorized Websites

Association Membership Marketing: 12 Steps for Success

Member acquisition is a constant challenge and a top priority for most trade associations. Who do you target? How do you reach prospective members? And how do you convince them to join your organization? Here’s how the American Advertising Federation-Cleveland (AAF-CLE) developed a successful membership marketing strategy and campaign that exceeded its goals and laid the foundation for future member acquisition....

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by jeangianfagna
April 16, 2013
Advertising CRM Marketing Campaigns Marketing Strategy Uncategorized

A Peek Inside the C-Suite: CMOs Re-define Marketing’s Role

Chief marketing officers at top companies are using customer insights and passion to build brand equity and increase the strategic value of marketing within their companies, according to new research by Dr. Rachel Talton, an award-winning marketing and branding consultant, researcher, and author in Cleveland, Ohio. Here’s what Talton has learned about today’s CMOs and some tips for how marketing agencies can help clients create smarter marketing strategies....

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by jeangianfagna
January 2, 2013
Creative Direct Mail Marketing Direct Marketing Marketing Campaigns Marketing Strategy Uncategorized

Don’t Underestimate the Power of “Old School” Direct Mail

Social media and web marketing have pushed direct mail to the back burner for some marketers, but a classic direct mail package, using all the tactics and techniques that have been tested for generations, can still be a powerful marketing tool. Here’s why “old school” direct marketing still packs a punch – and some tips for using it in your smart marketing strategy....

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by jeangianfagna
December 19, 2012
Advertising B2B Marketing Direct Mail Marketing Direct Marketing Marketing Campaigns Marketing Strategy Sales Strategy Social Media Uncategorized Websites

10 New Year’s Resolutions for Smart Marketers

At the beginning of a new year, most of us will resolve to live healthier lives and clean out our closets. New Year’s resolutions also can extend to marketing – and many smart marketers use the turning of the calendar page to make some long-overdue changes to their marketing strategies. Here are 10 resolutions to make your marketing more effective in the New Year....

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by jeangianfagna
November 15, 2012
B2B Marketing Creative Marketing Campaigns Marketing Strategy Social Media Uncategorized

How to Develop a Marketing Plan: 10 Essential Steps

One of the biggest mistakes marketers make is focusing on the tactics of marketing – the new website, direct mail campaign, or Facebook promotion – without first developing a marketing plan. Though a comprehensive marketing strategy for a large company can be a big undertaking, nearly every marketing plan involves these 10 essential steps....

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by jeangianfagna
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