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Marketing Strategy Tag

Gianfagna Strategic Marketing / Posts tagged "Marketing Strategy" (Page 11)
September 17, 2012
Advertising Marketing Campaigns Marketing Strategy Uncategorized

Welcome to Ohio, the Eye of the Political Advertising Storm

If you live in a solidly red or blue state, you may be seeing very little political advertising this presidential year. But here in the Buckeye State, we are drowning in political ads for the presidential campaign and the U.S. Senate race between Sherrod Brown and Josh Mandel. How bad is it? Here’s a snapshot of what life is like in Ohio and other swing states this election season – and some thoughts about whether this massive media buy is a smart marketing strategy....

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by jeangianfagna
September 6, 2012
B2B Marketing Marketing Campaigns Marketing Strategy Sales Strategy Uncategorized Websites

Getting Started with B2B Marketing: The First 5 Steps

Companies that sell to businesses often rely on referrals to find new customers. But the day may come when referrals aren’t enough. New competitors, new technologies, new types of customers, or new sales territories can create new challenges for your business. To achieve your goals – and capitalize on your opportunities – you need marketing. If you’ve relied primarily on word of mouth to promote your business and you haven’t done much marketing, where do you begin? Here’s advice on the first five things to do to create a smart business-to-business (B2B) marketing...

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by jeangianfagna
August 21, 2012
Advertising Creative Marketing Campaigns Marketing Strategy Uncategorized

Marketing Insights: How the Class of 2016 Sees the World

If you sell to college students, the annual Beloit College Mindset List is a must-read. Each year, Beloit’s researchers profile the cultural touchstones that shape the lives of students entering college. It’s a critically important tool for marketers who sell to this influential demographic. Here are some insights from the 2016 Beloit Mindset List for your smart marketing strategy....

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by jeangianfagna
August 1, 2012
Advertising B2B Marketing CRM Direct Mail Marketing Direct Marketing Marketing Campaigns Marketing Strategy Sales Strategy Social Media Uncategorized Websites

11 Ideas for Using White Papers in a B2B Marketing Strategy

If you’re a business-to-business (B2B) marketer, white papers can be a powerful way to demonstrate your expertise and differentiate your company from competitors. In part three of a three-part series, here are 11 ideas for using white papers as marketing tactics in a smart B2B marketing strategy....

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by jeangianfagna
July 26, 2012
B2B Marketing CRM Marketing Strategy Sales Strategy Uncategorized

How to Create a Great White Paper: 10 Tips for Success

White papers are one of the best ways to market a business or professional services company. But there's more to developing an effective white paper than just writing about what you know. To create a white paper that supports a smart marketing strategy by establishing your credibility as an expert in your marketplace and positioning your company as a preferred solution provider, you need to plan carefully and think strategically. In part two of a three-part blog post, here are 10 tips for creating a great white paper from my...

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by jeangianfagna
July 19, 2012
B2B Marketing Marketing Strategy Sales Strategy Uncategorized

How to Create a White Paper to Market Your Business, Part 1

If you market to business decision-makers, there’s a powerful marketing tool that can help you stand out from competitors and demonstrate your expertise: A white paper. Part 1 of a three-part blog post explains why white papers are so effective in business-to-business marketing and how to create a high-impact white paper for your smart marketing strategy....

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by jeangianfagna
July 5, 2012
CRM Marketing Strategy Social Media Uncategorized

How Breaking a Customer Promise Can Hurt Your Brand

our company’s brand represents the value customers receive when they interact with your business. It's a promise: When you choose to purchase from us, this is what we will deliver to you. When you break that promise – through defective products, shoddy workmanship, or poor service – you might lose the customer. But in this age of social media, you might also lose your reputation. Remember the musician who made a YouTube video about United Airlines breaking his guitar? It got more than 12 million views and spawned a whole culture of...

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by jeangianfagna
June 21, 2012
B2B Marketing CRM Marketing Campaigns Marketing Strategy Uncategorized

7 Misconceptions about Marketing that Can Hurt Your Business

A smart marketing strategy is critical to the success of your business. But many companies have misconceptions about marketing that can hamper their ability to successfully promote their products and services in a competitive marketplace. Here are seven marketing misconceptions I often see in my work as a marketing consultant that can limit the effectiveness of your marketing plan and cause you to miss sales opportunities....

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by jeangianfagna
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