Understanding and articulating the unique value your organization delivers to your customers – your value proposition – is crucial for smart marketing. Here are seven ways to use the value proposition insights gleaned from customer interviews in a smart marketing strategy....
View MoreUnderstanding the unique value your business delivers to customers is essential for a smart marketing strategy. Yet many businesses struggle to define their value proposition, especially B2B marketers that sell intangible business services. But defining your value proposition is easier than you think: Just ask your customers. In part one of a two-part post, here’s how Cleveland marketing consultant Jean Gianfagna recommends conducting customer interviews to determine a value proposition....
View MoreDo you market to college students and teens? There are valuable insights for your smart marketing strategy in the annual Beloit College Mindset list, just released this week. Here are just a few of the interesting observations from this year’s list for today’s 18-year-olds, who were born in 2000 and are the college class of 2022....
View MoreWhy the things people say about your business matter far more than what you say about yourself in your advertising -- no matter how much you spend on marketing. ...
View MoreThe loss of a major client can be a huge blow to your business. But there are ways you can survive – and even thrive – following a customer defection. Here's how to do it strategically....
View MoreA customer relationship management (CRM) system enables you to store, manage, and use your customer and prospect data for sales and marketing. Here are five best practices for using the capabilities of your CRM system in a smart B2B marketing strategy from my experience as a B2B marketing consultant....
View MorePublishing premium content is a powerful tool for B2B lead generation. Here's how to promote premium content in a smart marketing strategy in part 3 of our 3-part guide to creating and using premium content for marketing....
View MorePremium content is a powerful marketing tactic, especially for B2B lead generation. Here are guidelines for developing effective premium content and seven tips for success, in part two of our three-part Smart Marketing Strategy series on premium content....
View MoreMost of the content marketers create – such as blog posts, tips, articles, and videos – is free. But if you’re using content marketing to generate leads and sales, especially for inbound B2B marketing, you also need to create “premium” content. What is premium content and how do you use it in a smart marketing strategy? Here are some answers in part one of a two-part post....
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A versatile, robust CRM solution is the best way to store, manage, and use customer data for your sales and marketing efforts. But many B2B marketers who invest in a CRM system fail to fully capitalize on its marketing potential. Gianfagna Strategic Marketing, Inc. and InfoGrow Corporation will present a free webinar on CRM Best Practices: Using Your CRM System for Smarter Marketing on August 2, 2017 from 2-2:30 p.m. Jean Gianfagna, agency President, will co-present the webinar with Bob Sullivan, President of InfoGrow. Jean is a leading B2B marketing strategy consultant in...
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