Marketing Strategy | Gianfagna Strategic Marketing

June 24, 2016

Advertising Creative Marketing Campaigns Marketing Strategy Uncategorized

Why the Verizon Rep’s Sprint Defection is Smart Marketing

“Can you hear me now?” Without thinking, you can probably picture the person speaking and know the reason why. It’s the spokesman from Verizon’s old advertising campaign demonstrating via countless ads in many different locations the power of Verizon’s vast nationwide network. It’s a tribute to Verizon’s marketing team and agency that this phrase became iconic for Verizon’s network reliability. Which makes it even more impactful from a marketing standpoint that Mr. Can-You-Hear Me-Now himself, Paul Marcarelli, has switched to Verizon competitor Sprint. In the new Sprint campaign, Marcarelli quickly dismisses Verizon’s position as...

by jeangianfagna

Referrals Not Turning to Sales | Smart Marketing Cleveland

June 16, 2016

B2B Marketing Marketing Campaigns Marketing Strategy Sales Strategy Uncategorized Websites

7 Reasons Why Referrals Don’t Turn into Sales

Referrals are like gold in marketing and sales. Someone who knows you endorses your capabilities to someone who trusts them AND needs what you provide. It’s an ideal setup for new business, especially if you’re a B2B marketer selling professional services. But many referrals don’t turn into sales. Marketers make costly mistakes that derail the sales process before, during, and after a referral takes place. Here are seven reasons why a referral may not result in a new customer and tips to avoid these mistakes in your sales and marketing strategy....

by jeangianfagna

Drip Business to Business Marketing | Gianfagna Strategic Marketing

May 2, 2016

B2B Marketing Creative Direct Mail Marketing Direct Marketing Marketing Campaigns Marketing Strategy Sales Strategy Uncategorized

How to Create a “Drip” Direct Marketing Campaign

"Drip" direct marketing can be a smart marketing strategy for business-to-business (B2B) marketers. Here’s why drip marketing works and how to create a drip direct marketing campaign, from Cleveland, Ohio marketing consultant and strategist Jean Gianfagna....

by jeangianfagna

April 6, 2016

Creative Direct Marketing Marketing Strategy Sales Strategy Uncategorized

How to Turn a Product Shipment into a Branding Opportunity

A product shipment is a golden opportunity for branding. Here are two examples of very different marketers – Nuts.com and Chanel -- who are transforming product shipments from routine transactions into branding and marketing magic in a smart marketing strategy....

by jeangianfagna

March 17, 2016

Creative Marketing Strategy Uncategorized

New Marketing Strategy Guide: How to Change a Company’s Name

The marketing consultants of Gianfagna Strategic Marketing in Cleveland have developed a free, how-to guide for changing your organization’s name. Visit our website to get your free copy: https://www.gianfagnamarketing.com/freeguides...

by jeangianfagna

Employees Damaging Reputation | Smart Marketing Cleveland Ohio

March 8, 2016

B2B Marketing Marketing Strategy Public Relations Uncategorized

How Your Employees’ Public Behavior Can Damage Your Brand

Marketers spend a lot of time and money building their brands. But nothing can hurt a brand faster than bad behavior by a company’s employees in public. Here’s why your employees’ behavior outside the workplace is an important factor in a smart marketing strategy – and how easily employees can hurt your brand and your business....

by jeangianfagna

February 9, 2016

Advertising B2B Marketing Marketing Strategy Public Relations Sales Strategy Uncategorized Websites

How to Change Your Organization’s Name: A Marketer’s Guide

An identity change is a major undertaking with enormous marketing implications for any business. Where do you start? How do you do it? And how do you avoid mistakes? Here are the steps of planning a name change and selecting a new name for your organization....

by jeangianfagna

Resolutions to Improve Your Marketing | Gianfagna Strategic Marketing

December 30, 2015

Creative Marketing Campaigns Marketing Strategy Uncategorized

9 Resolutions to Improve Your Marketing in the New Year

The beginning of a new year is also an ideal time to make some resolutions to improve your marketing. Here are 9 resolutions that can help you produce better results from your marketing investment and develop a smarter marketing strategy in the coming year....

by jeangianfagna

December 2, 2015

Advertising Creative Marketing Campaigns Marketing Strategy Uncategorized

The Worst Ad on TV? Giggling Grannies Going Skinny-Dipping

Is the Walgreens nude beach ad the worst ad on TV? Here's why this cringe-worthy campaign is a creative failure and how to avoid similar mistakes in your smart marketing strategy....

by jeangianfagna

Print Direct Mail | Gianfagna Strategic Marketing

October 29, 2015

B2B Marketing Creative CRM Direct Mail Marketing Direct Marketing Marketing Campaigns Marketing Strategy Sales Strategy Uncategorized

6 Reasons You Still Need Print in a Smart Marketing Strategy

Do marketers still need printed promotional materials in a tech-driven world? The answer is yes. Here are six reasons why print still packs a punch in a smart marketing strategy....

by jeangianfagna

Marketing Strategy Tag

Why the Verizon Rep’s Sprint Defection is Smart Marketing

7 Reasons Why Referrals Don’t Turn into Sales

How to Create a “Drip” Direct Marketing Campaign

How to Turn a Product Shipment into a Branding Opportunity

New Marketing Strategy Guide: How to Change a Company’s Name

How Your Employees’ Public Behavior Can Damage Your Brand

How to Change Your Organization’s Name: A Marketer’s Guide

9 Resolutions to Improve Your Marketing in the New Year

The Worst Ad on TV? Giggling Grannies Going Skinny-Dipping

6 Reasons You Still Need Print in a Smart Marketing Strategy

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