Gianfagna Strategic Marketing, Inc. has been recertified to provide advertising, public relations, and direct marketing strategic and creative services to Cuyahoga County, Ohio as a prime contractor or subcontractor through September 2020. Gianfagna has worked on multiple County projects since receiving its original certification in 2007....
View MoreContent marketing is a powerful tactic for business-to-business (B2B) marketers. If you’re publishing content on your website to generate leads, especially in an inbound marketing program, you also need to publish premium content. The marketing strategy team at Gianfagna Strategic Marketing has developed an informative, new white paper about how to use premium content in a smart B2B marketing strategy. Get your FREE copy. ...
View MoreA versatile, robust customer relationship management (CRM) system is the best way to store, manage, and use customer data for sales and marketing. But many marketers who invest in a CRM system fail to capitalize on its value. On November 13, Jean Gianfagna of Gianfagna Strategic Marketing, Inc. and Bob Sullivan of InfoGrow will present the best practices of using a CRM system to grow sales at Sales & Marketing Executives of Cleveland’s SME-U Workshop....
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A versatile, robust CRM solution is the best way to store, manage, and use customer data for your sales and marketing efforts. But many B2B marketers who invest in a CRM system fail to fully capitalize on its marketing potential. Gianfagna Strategic Marketing, Inc. and InfoGrow Corporation will present a free webinar on CRM Best Practices: Using Your CRM System for Smarter Marketing on August 2, 2017 from 2-2:30 p.m. Jean Gianfagna, agency President, will co-present the webinar with Bob Sullivan, President of InfoGrow. Jean is a leading B2B marketing strategy consultant in...
View MoreThe marketing consultants of Gianfagna Strategic Marketing in Cleveland have developed a free, how-to guide for changing your organization’s name. Visit our website to get your free copy: https://www.gianfagnamarketing.com/freeguides...
View MoreAre you looking to create a great advertising campaign for your organization? Come to Cleveland. While we’re not Madison Avenue or even Michigan Avenue, some of the best advertising and marketing campaigns in America are being produced in Northeast Ohio. Here are 10 reasons why Cleveland, Ohio is a terrific advertising town and a great place to create and execute a smart marketing strategy....
View MoreDirect mail is a common marketing tactic for supporting dealers and agents who sell consumer products and services. Using geographically targeted data, the home office or corporate headquarters sends direct mail to prospects with content personalized to the local dealer or agent. When it works, it can be marketing dynamite. Effective agent/dealer campaigns generate leads from qualified buyers, drive retail traffic, and make the phones ring. When it fails, it can be a disaster. Campaigns that miss the mark irritate prospects, waste the marketer’s money, and wind up in the trash. Here are...
View MoreBanks are spending big money marketing products and services to small businesses via direct mail. Most of these direct marketing campaigns are terrible. Here are seven reasons why so many banks fail at B2B direct marketing and some lessons for your smart marketing strategy....
View MoreWhy Time Warner Cable's "Something Old" ad may be the worst ad on television and a prime example of what NOT to do in a smart marketing strategy, from Cleveland, Ohio marketing consultant Jean Gianfagna....
View MoreBuilding your company’s brand around your name can be a smart marketing strategy, especially for professional services companies. Here are six reasons why it’s smart to name your company after yourself, three ways it can be problematic, and some tips for branding success....
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