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Gianfagna Strategic Marketing / Posts tagged "Twitter" (Page 2)
February 21, 2012
B2B Marketing Marketing Campaigns Marketing Strategy Sales Strategy Social Media Uncategorized Websites

7 Ways to Get Results from Your Business-to-Business Blog

Every marketing guru (including me) is telling their clients to blog, for lots of good reasons. But blogging is a big commitment. Do blogs produce real results for B2B marketers? Does blogging truly lead to fame and fortune? I’ve just completed my second year writing a blog about marketing strategy. Here are seven ways I’ve used the blog to increase visibility for my business (fame) and get new clients (fortune) and some blogging tips for your smart marketing strategy. ...

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by jeangianfagna
February 7, 2012
Advertising Creative Marketing Campaigns Marketing Strategy Uncategorized

Super Bowl XLVI: Which Ads Were a Smart Marketing Strategy?

Another year, another Super Bowl, and another advertising extravaganza by America’s brand marketers. Many ads were creative and funny. But when you look more closely at Super Bowl spots, a smart marketer has to wonder about their strategic marketing value. Even if the ads were clever, at $3.5 million per 30 seconds, were they a smart marketing strategy? Here are seven criteria for evaluating the strategic effectiveness of advertising and my assessment of this year’s ads. ...

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by jeangianfagna
Social Media Marketing Management | Gianfagna Strategic Marketing
November 9, 2011
B2B Marketing Marketing Strategy Social Media Uncategorized Websites

How to be a Great Content Curator on Social Media

The most successful social media marketers create and publish a high volume of original content through blogs, videos, white papers, and other vehicles. But they also share quality content produced by others. Gathering, sorting, and republishing content from other authors that you believe your followers will value is called curation. By being a great content curator, you help customers, prospects, and colleagues find the “good stuff” online and know what to read. This not only makes you an informative and influential social media contributor, but it also helps attract new followers....

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by jeangianfagna
Importance of Marketing with Social Media | Smart Marketing Ohio
September 30, 2011
Marketing Campaigns Marketing Strategy Social Media Uncategorized

How to Get Your Company Excited about Social Media Marketing

How many times have people at your company told you that they just don’t “get” social media – or understand why your company needs to join Justin Beiber and Lady Gaga on Facebook, YouTube, and Twitter? These aren’t just idle comments. Misconceptions about social media can hurt your brand and hamper your ability to compete in your marketplace by limiting your company’s participation in the social media dialogue. And if the people who hold those misconceptions also control the marketing budget, alarm bells should be ringing in the marketing...

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by jeangianfagna
September 13, 2011
B2B Marketing Marketing Strategy Social Media Uncategorized

Social Media Marketing: 21 Tips for Smarter Tweeting

Marketers everywhere are discovering the value of Twitter for sharing content and insights with customers and prospects and creating top-of-mind awareness. I used to be skeptical of Twitter but I've become convinced of its marketing power. As I approach my 1,000th tweet on Twitter as @jeangianfagna, here are 21 tips I’ve learned for using Twitter in a smart marketing strategy. ...

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by jeangianfagna
Social Media Marketing Success | Smart Marketing Cleveland
August 24, 2011
Direct Mail Marketing Direct Marketing Marketing Strategy Social Media Uncategorized

For Social Media Success, Think Like a Direct Marketer

Clients of my marketing agency often want help with social media marketing. So I’ve been researching best practices and using my own experience as a blogger and social media marketer to help clients integrate social media into a smart marketing strategy. And guess what? I’ve discovered a simple secret about social media: To achieve success, you need to think like a direct marketer....

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by jeangianfagna
July 22, 2011
B2B Marketing Marketing Strategy Social Media Uncategorized Websites

10,000 Subscribers: How a Marketing Blogger Achieved Success

Blogging is one of the most powerful ways to market your company. But only a few of the 156 million people who are publishing blogs achieve a big following. One is Chris Brown, owner of Marketing Resources & Results, a full-service marketing consulting firm in Northeast Ohio that helps companies attract new customers. Chris has published the blog Branding & Marketing since 2006. She’s written more than 900 articles on marketing strategy, marketing tactics, branding, social media, and market research. Last week, she reached a major blogging milestone: 10,000 subscribers. In this interview...

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by jeangianfagna
June 27, 2011
CRM Marketing Campaigns Marketing Strategy Social Media Uncategorized

Shut Up, Already: How Over-Marketing Kills Relationships

Permission-based marketing is now at the heart of relationships between companies and their customers and prospects. People opt-in to receive your emails, like your company on Facebook, subscribe to an RSS feed from your website or your channel on YouTube, or follow you on Twitter or LinkedIn. But having permission to market to someone isn’t a license to bombard them with marketing messages. In fact, not knowing when to shut up is a classic marketing mistake. Here’s how over-marketing can kill a customer or prospect relationship and 7 ways to avoid this...

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by jeangianfagna
June 9, 2011
CRM Marketing Campaigns Marketing Strategy Social Media Uncategorized Websites

Marketing Insights: New Stats Profile Top Social Media Users

The 2011 Social Media Habit Report by Edison Research and Arbitron, reported on Hubspot last week, provides a wealth of statistics that prove the ubiquity and influence of social media. But what’s most fascinating about this new research is the window it opens on the habits of the 46 million Americans who check social sites several times a day. Who are these habitual social media users? And what can marketers learn from their extraordinary level of engagement with social networks? Here’s what this important study shows and three takeaways about social media for...

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by jeangianfagna
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