Websites | Gianfagna Strategic Marketing

October 25, 2013

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Association Membership Marketing: 12 Steps for Success

Member acquisition is a constant challenge and a top priority for most trade associations. Who do you target? How do you reach prospective members? And how do you convince them to join your organization? Here’s how the American Advertising Federation-Cleveland (AAF-CLE) developed a successful membership marketing strategy and campaign that exceeded its goals and laid the foundation for future member acquisition....

by jeangianfagna

Web Tracking | Gianfagna Marketing Cleveland

July 25, 2013

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From Cookies to Creepy: Is Marketing Tracking Going Too Far?

Remember when “cookies” on websites were controversial? People used to be uncomfortable having cookies track their activities on the web. But cookies are nothing compared to the tracking technology available to marketers today. Sophisticated tools enable marketers to follow your every move online and even in real life in a retail store. Having such in-depth customer knowledge and the ability to pinpoint prospects so precisely is a marketer’s dream – but some of the latest technology makes me wonder if we’re on the verge of going too far. Here are some thoughts on the...

by jeangianfagna

July 9, 2013

B2B Marketing Marketing Strategy Social Media Uncategorized Websites

5 Tips for B2B Blogging: Insights from Blog Traffic Analysis

Blogging is a great way to share your expertise and position your organization as a thought leader in your industry. Blogging offers particular value for business-to-business marketers like me who sell professional services. How can you get better results from your B2B blog? Here are five tips I discovered when analyzing my blog traffic. Traffic Tells a Story – and Offers Valuable Insights I started my Smart Marketing Strategy blog almost four years ago to promote my Cleveland marketing consulting firm. Blogging has produced great results for my business: Establishing my credibility as...

by jeangianfagna

June 27, 2013

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13 Ways to Turn Business Awards into Marketing Gold

Have you or your business won an award? Congratulations! Once you’ve toasted to your success, it’s time to capitalize on your honor to promote your business. Here are 13 ideas for showcasing business awards in a smart marketing strategy. Why Awards are Great for Marketing Awards offer your business powerful marketing advantages. Winning an award enables you to: Stand apart from your competitors; Position your company as tops in your field; Instill pride in your staff; Spotlight your staff’s capabilities and achievements; Remind clients and prospects of your commitment to excellence; Generate positive...

by jeangianfagna

June 12, 2013

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Creating a WordPress Website: 10 Tips & Tricks

re you creating a new website for your business? You may want to build it on WordPress. WordPress is a free blogging and content management system and a hugely popular website platform. More than 60 million sites are on WordPress, with 330 million visitors viewing 3.4 billion pages each month. We recently created WordPress sites for one of our clients and for our strategic marketing consulting firm in Cleveland. Here are some tips and tricks we learned about WordPress that could be helpful to your smart marketing strategy....

by jeangianfagna

December 19, 2012

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10 New Year’s Resolutions for Smart Marketers

At the beginning of a new year, most of us will resolve to live healthier lives and clean out our closets. New Year’s resolutions also can extend to marketing – and many smart marketers use the turning of the calendar page to make some long-overdue changes to their marketing strategies. Here are 10 resolutions to make your marketing more effective in the New Year....

by jeangianfagna

September 6, 2012

B2B Marketing Marketing Campaigns Marketing Strategy Sales Strategy Uncategorized Websites

Getting Started with B2B Marketing: The First 5 Steps

Companies that sell to businesses often rely on referrals to find new customers. But the day may come when referrals aren’t enough. New competitors, new technologies, new types of customers, or new sales territories can create new challenges for your business. To achieve your goals – and capitalize on your opportunities – you need marketing. If you’ve relied primarily on word of mouth to promote your business and you haven’t done much marketing, where do you begin? Here’s advice on the first five things to do to create a smart business-to-business (B2B) marketing...

by jeangianfagna

August 1, 2012

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11 Ideas for Using White Papers in a B2B Marketing Strategy

If you’re a business-to-business (B2B) marketer, white papers can be a powerful way to demonstrate your expertise and differentiate your company from competitors. In part three of a three-part series, here are 11 ideas for using white papers as marketing tactics in a smart B2B marketing strategy....

by jeangianfagna

June 7, 2012

B2B Marketing Marketing Strategy Social Media Uncategorized Websites

5 Reasons to Build Your Social Media Marketing Around a Blog

Should you be blogging? If you’re marketing via social media, the answer is yes. Almost every successful social media marketing strategy has a blog as a core element. Blogging offers marketers many powerful advantages. Here are five reasons blogging is crucial to a smart marketing strategy for every marketer using social media. 5 Ways Blogs Help Social Media Marketers Blogging creates natural opportunities for social media updates. Every blog post is something new and valuable to share with your followers on Facebook, LinkedIn, Twitter, and other social media. Blogging makes you more than a content...

by jeangianfagna

May 30, 2012

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Why There’s a QR Code on Your Banana

QR codes – those funny-looking, square-shaped symbols with pixelated, black-and-white patterns – are showing up everywhere in advertising, signage, and product packaging. I even found a QR code on my Dole banana this morning, advertising the movie Madagascar 3. Our Cleveland, Ohio marketing agency is now using QR codes in nearly all marketing campaigns we create for our clients. Here’s why QR codes are becoming ubiquitous in marketing and 7 tips for using QR codes in your smart marketing strategy....

by jeangianfagna

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Getting Started with B2B Marketing: The First 5 Steps

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