Resources for Smarter Marketing:
White Papers
Gianfagna Strategic Marketing makes the following White Papers available to interested businesses please click the ‘REQUEST’ button below to get your copy. Additional Marketing Resources are available on Jean’s Smart Marketing Strategy Blog.
How To Audit Your Marketing Strategy
7 reasons to audit your marketing strategy
The best time to conduct an audit
How to conduct an audit
50 questions to ask
How to apply your insights.
How to Use Premium Content in a B2B Marketing Strategy
Why premium content is so valuable for lead generation
Common types of premium content
Guidelines for creating premium content
How to promote premium content
10 tips for success
How to Use Your CRM System for Smarter Marketing
The importance of CRM to a successful business
Avoid common CRM mistakes
Why “one view, one truth” is essential for effective sales and marketing
10 best practices of using CRM
The value of data integrity
How to use email in data-driven customer communication
How to Create a Successful E-Newsletter
The value of e-newsletters for content marketing, customer relationship management, and lead nurturing
10 steps of creating a successful e-newsletter
How to use an e-newsletter in a smart marketing strategy
How to Change Your Organization’s Name: A Step-by-Step Guide
7 reasons to audit your marketing strategy
The best time to conduct an audit
How to conduct an audit
50 questions to ask
How to apply your insights.
How to Use White Papers to Market Your Business
Why white papers are so effective
How to create a high-impact white paper
How to use white papers in your B2B marketing plan.