How Your Company DNA Can Differentiate Your Brand & Business
DNA analysis is all the rage as people seek to learn more about who they are and where they came from. Businesses have a form of DNA, too: The passion that led the founders to create the business, the dream that became a reality, the seed that blossomed into a thriving enterprise. Understanding your company’s DNA and telling this story in marketing can be a powerful way to differentiate your business and brand. Here’s how and why to use your company’s DNA in a smart marketing strategy.
40 Questions for a Smart Branding Strategy
Branding is critically important to every successful business. That’s why smart marketers approach branding strategically.But how do you create an effective branding strategy? What should you consider when developing a new or revamped brand? What do you need to know to do branding right?As marketing and branding consultants, we’ve developed branding strategies and brand identities for many types of organizations. Here are 40 questions we ask when we’re creating a smart branding strategy for a client.
Why Your Reputation Trumps Your Marketing – Every Time
Why the things people say about your business matter far more than what you say about yourself in your advertising -- no matter how much you spend on marketing.
How to Create a New Brand Identity: 7 Steps to Success
Does your organization need a new brand identity? Branding is one of the most important strategic decisions you will make. Getting it right can help your business vault to the top of your industry. Getting it wrong can result in costly misconceptions about your business. Here are the seven major steps of creating a new brand identity from our experience developing branding strategies and brand identities for many organizations.