6 Reasons You Still Need Print in a Smart Marketing Strategy
B2B Marketing, Creative, CRM, Direct Mail Marketing, Direct Marketing, Marketing Campaigns, Marketing Strategy, Sales Strategy B2B Marketing, Creative, CRM, Direct Mail Marketing, Direct Marketing, Marketing Campaigns, Marketing Strategy, Sales Strategy

6 Reasons You Still Need Print in a Smart Marketing Strategy

Do marketers still need printed promotional materials in a tech-driven world? The answer is yes. Here are six reasons why print still packs a punch in a smart marketing strategy.

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6 Marketing Lessons I Learned as the Mother of the Bride
Advertising, Marketing Strategy, Sales Strategy Advertising, Marketing Strategy, Sales Strategy

6 Marketing Lessons I Learned as the Mother of the Bride

Brides are spending big money on weddings. According to the Wedding Report, the cost of an average wedding in the U.S. is $25,200. Market research firm IBISWorld estimates that the U.S. wedding industry has grown to $55 billion in annual sales.That’s a lot of cake, tulle, and flowers – and as the mother of the bride, I can tell you from personal experience that it’s also a fascinating example of what works (or doesn’t work) in sales and marketing. Here are six lessons for your smart marketing strategy that I learned as the mother of the bride.

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