7 Ways to Use Your Value Proposition in a Marketing Strategy
Understanding and articulating the unique value your organization delivers to your customers – your value proposition – is crucial for smart marketing. Here are seven ways to use the value proposition insights gleaned from customer interviews in a smart marketing strategy.
How to Survive Losing a Big Client: 12 Smart Strategies
The loss of a major client can be a huge blow to your business. But there are ways you can survive – and even thrive – following a customer defection. Here's how to do it strategically.
10 Ways to Promote Premium Content in Your Marketing Strategy
Publishing premium content is a powerful tool for B2B lead generation. Here's how to promote premium content in a smart marketing strategy in part 3 of our 3-part guide to creating and using premium content for marketing.
Content Marketing Strategy: How to Create Premium Content
Premium content is a powerful marketing tactic, especially for B2B lead generation. Here are guidelines for developing effective premium content and seven tips for success, in part two of our three-part Smart Marketing Strategy series on premium content.
How to Use Premium Content in a Content Marketing Strategy
Most of the content marketers create – such as blog posts, tips, articles, and videos – is free. But if you’re using content marketing to generate leads and sales, especially for inbound B2B marketing, you also need to create “premium” content. What is premium content and how do you use it in a smart marketing strategy? Here are some answers in part one of a two-part post.